How apple inc. manages information to gain a competitive advantage?

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Master in Business Studies
Dublin Business School

Module leader: xxxxxxxx
Module code: xxxxxxxx
Student name: Guillaume Bodiguel
Student number: xxxxxxxxx

Assignement 1: Case study report

Subject: How Apple inc. manages information to gain a competitive advantage?

Table of Contents

1. Introduction.

2. Apple History and use of the IS (Information System).3. Business analysis and development.

a. Business context and Porter’s 5 forces analysis.
b. Theory and application to Apple Inc. online store.
c. Recommendations / discussion

4. Conclusion.

5. References.

6. Appendice.
1. Introduction

The objective of this report is to present how the implementation and the management of information systempermit companies to gain competitive advantage.

In a context of everyday, companies are more than ever outward forcing managers to seek the balance between external factors and internal content of the strategy itself. As such, information is the sinews of war and the development of networks like the Internet and Intranet is the most obvious manifestation. Firms are subject to a double bind:they must find the information meaningful, in their environments; they must also radiate information that could influence these environments.
The need to collect, process and disseminate information, the need for increased coordination of activities within and between firms are the new sources of competitive advantage. This information system to support these needs through new informationtechnologies that can accelerate information flow, remove non-value added tasks, increase reliability and quality processes. However, new information technology does not always guarantee the efficiency of modern information systems requiring new keys to success.

First of all, it is perhaps useful to define what “information system” is. In a very broad sense, the term information system isfrequently used to refer to the interaction between people, processes, data and technology. In this sense, the term is used to refer not only to the information and communication technology (ICT) an organization uses, but also to the way in which people interact with this technology in support of business processes. An information system inter-relates with data systems on the one hand and activity systemson the other. An information system is a form of communication system in which data represent and are processed as a form of social memory. An information system can also be considered a semi-formal language which supports human decision making and action.
There are four major types of systems which can be visualized on the graphics below (Figure 1):
• Transaction Processing System(TPS),
• Management Information Systems (MIS)
• Decision Support Systems (DSS)
• Executive Support Systems (ESS)

These elements above are usually linked to each other permitting information to navigate via the system and feed the request (Figure 2).

Figure 1 Figure 2

Apple Inc. has created online stores one year after acquiring a specifictechnology from a company called “neXT"; this has improved a better control of the business, created huge economies by having virtual shops where information are centralized, treated, distributed and analyzed. Instant Information is feeding the system described above giving to the company a real competitive advantage. It is interesting to understand how Apple Inc. arrived to this major strategicapproach representing today the core of the business (apple music store…)

2. Apple Inc. history

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple Inc. software includes the Mac OS X operating...
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