How to create a business abroad

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  • Publié le : 12 décembre 2010
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Matthieu
 ETIENNE
 
 
 
 

A
 BUSINESS
 ABROAD
 


 
 
 

BEFORE
 CREATING
 A
 BUSINESS
 ABROAD,
 
  SOME
 RULES
 MUST
 BE
 RESPECTED
 TO
 SUCCEED.
 

  Exportation’s
  success
  is
  a
  matter
  of
  patience,
  determination
  and
  professionalism.
  It
  relies
 on some
 simple
 basic
 rules.
 By
 examining
 some
 winning
 and
 losing
 strategies
 of
 other
  firms,
 you
 can
 avoid
 some
 disappointment
 and
 failures.
 
 
 

ESTABLISH
 A
 STRUCTURED
 AND
 PROFESSIONAL
 APPROACH
 

This
  kind
  of
  development
  requires
  the
  establishment
 of
  a
  structured
  approach
  in
  the
  business.
 It
 needs
 to
 define
 an
 identified
 strategy
 and
 a
 financial
 plan.
 Humans
 and
 financials
  resources
 must
 be
 implemented
 to
 meet
 these
 targets.
 
  A
 good
 financial
 health
 and
 a
 disciplined
 organization are
 essential
 before
 embarking.
  A
  failure
  could
  lead
  the
  company
  to
  its
  end.
  Moreover,
  the
  production
  tool
  must
  faces
  additionnal
 requests
 generated
 by
 the
 exportation.
 
 
 

ADAPT
 THE
 APPROACH
 TO
 THE
 FIRM’S
 SIZE
 

There
 is
 no
 minimum size
 required
 to
 start
 the
 export.
 But
 the
 company
 must
 take
  into
 account
 its
 strengths
 and
 weaknesses,
 and
 adapt
 its
 strategy
 to
 its
 size.
 
 
  The
  business
  combination
  to
  go
  together
  to
  conquer
  new
  markets
  has
  proved
  its
 worth.
  To
  overcome
  the
  limited
  financial
  capacity
  and
  to
  share
  risks,
  this
  strategy
  is
  very
  effective
 and
 is
 now
 benefiting
 from
 government
 support.
 
 
 

DEVELOP
 HUMAN
 SKILLS
 

Being
  an
  exporter
  can
  not
  be
  improvised.
  It
  requires  specific
  skills,
  motivation
  and
  ability
  to
  adapt
  to
  different
  environments
  and
  cultures.
  Without
  human
  resources
  specifically
  dedicated
  to
  this
  activity,
  it
  is
  impossible
  to
  develop
  it.
  At
  the
  begining,
  it
  is
  necessary
 to
 recruit a
 secretary
 or
 a
 commercial
 wich
 is
 bilingual.
 
 
 
 
 
 

ADAPT
 HIS
 PRODUCT
 
The
 exported
 products
 must
 be
 modified
 in
 terms
 of
 revenue
 and
 packaging
 to
 match
  the
 habits
 of
 consumption,
 and
 comply
 with
 country’s
 local
 regulations
 and standards.
 Into
  the
 firm,
 this
 modifications
 needs
 adaptations,
 including
 the
 production
 field.
 
 
 

BE
 PATIENT
 

Export
  is
  expensive
  and
  the
  return
  on
  investment
  (ROI)
  happens
  only
  late
 :
  2
  to
  3
  years
 after
 starting
 the implantation.
 If
 a
 company
 gives
 up
 after
 6
 months
 or
 one
 year
 for
  lack
 of
 results,
 all
 its
 efforts
 will
 be
 useless.
 
 
 
 
 
 
 

CASE
 STUDIED
 :
 

RED
 BULL
 IN
 FRANCE
 

 
  I
 chose
 Red
 Bull
 because
 this
 firm
 represents...
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