Hyatt case study

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Name of the hotel chain | Hyatt Hotels Corporation |
Turnover | 1.64 billion dollars |
Collaborators | 80,000 |
Headquarters | Chicago, Illinois, USA |
Website | www.hyatt.com |


Property:
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The heirs of Jay Pritzker, who died in 1999 and who founded the company in 1957, are holding 85 Units.-------------------------------------------------
Two years ago, the Pritzker family sold 14% of its shares to investment companies, including Goldman Sachs and Madrone Capital Partners, for an amount of one billion dollars.
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Hyatt is currently led by Mark S. Hoplamazian and chaired by Thomas Pritzker.
History and Development of Enterprise:-------------------------------------------------
Hyatt Hotels Corporation was founded in 1957 by Jay Pritzker. Observing a hotel adjacent to the airport and offered for sale by its owner, Hyatt von Dehn, he understands that there is a market promising future for upscale hotels located near airports. This will be the departure of a large real estate empire.-------------------------------------------------
In 1967, he opened the Hyatt Regency Atlanta, the first hotel in the world with an atrium. This style is become an essential architectural figure of Hyatt Hotels.
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In 1969, Hyatt opened its first hotel overseas, Hong Kong.
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In 1980, brands were introduced Grand Hyatt and Park Hyatt. Thesame year he opened the Hyatt Regency Maui Resort & Spa in Hawaii.
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In December 2004, Hyatt Hotels Corporation announces the acquisition of AmeriSuites. The group renamed Hyatt Place and can compete with Marriott International and Hilton Hotel Corporation.
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A year later, the group announcedthe acquisition of the Summerfield Suites brand.
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Today, Hyatt has more than 413 facilities on the Hyatt brand and stands out with market success of the luxury hotel offering exceptional service and equipment upscale.

Markets and customers
Target | Characteristics, expectations |
* Luxury customers | * Attentive staff *Intimacy and personalized service * Pay close attention to detail |
* Business customers | * Relaxing * Simple but quality service * Custom Home * Possibility of holding meetings * Quick access to the business center of the city |
* Families | * Relaxing * Services for children * Discounts for families |


Portfolio of hotels and brands:
Brand |Features | Logo |
Hyatt Regency | Near airports and business centers. Infrastructure for conferences. Appreciated by business tourism. | |
Grand Hyatt | Presence in the world, especially Asia. Grand and spectacular. Innovation in the field of food and Spa centers. Appreciated by business tourism and leisure. | |
Park Hyatt | Elegance and luxury. Personalized service anddistinguished. | |
Andaz | Friendly service and simple. Thrilling and relaxing. Each facility reflects the culture of the region in which it is. Ideal for families and business people. | |
Hyatt Place | Near airport. Service 24/24 and 7 / 7. Ideal for business people and families. | |
Hyatt Summerfield Suites | Renting private apartments. Ideal for business travelers for long stays. ||
Hyatt Resorts | Sub-brands Park Hyatt, Grand Hyatt and Hyatt Regency. Holiday environment staff. | |
Hyatt Vacation Club | Rental apartments in holiday resorts. Possibility to rent his vacation home at Hyatt and obtain vouchers for other Hyatt hotels. | |
Hyatt Residence Club | Rental apartment for a long time. Possibility of housing a year. | |
Hyatt at Home Services...
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