Innovation management

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UNIVERSITY OF ECONOMICS
BRATISLAVA

Benchmarking application in innovation goal & preliminary price determination

«MP3 players»

CONFAVREUX Elodie, CHARRIER Juliette

Summer semester 2010/11 – 11stapril 2011

In the first part, every MP3 player is introduced, with these functionalities. In the second part, I will determine the order of importance for the parameters of selectedproducts and I used the non-periodical allocation technique to evaluate the weight of importance of the parameters. We implemented the results of the allocation technique to get the «best value» comparison technique. In the last part of my assignment, I determined the product with the poorest performance and set new innovation goals for it and finally I calculated a price for the new product.Presentation of selected products Apple Ipod Nano, 6th generation

Archos 43 Vision

Sony NWZ S 754

Speedo Aquabeat

Cowon IAudio

Creative Zen X Fi

Philips Vibe SA2VBE16K

Sony NWZ A844

Samsung R’MIX

SanDisk Sansa Fuze

The parameters
Storage capacity
Screen size
Weight (with battery)
Battery longevity
Height (inches)
Width(inches)
Depth (inches)
Computer port
Voice Recording
Offered earphones
FM station
Paired Comparison Technique | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
1/Storage capacity | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
2/Screen size | 1 | 2 | 3 | 4 | 2 | 2 | 2| 8 | 2 | 2 |
3/Weight (with battery) | 1 | 3 | 3 | 4 | 3 | 3 | 3 | 8 | 3 | 3 |
4/ Battery longevity (in hours) | 1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
5/Height | 1 | 2 | 3 | 4 | 5 | 5 | 7 | 8 | 5 | 5 |
6/Width | 1 | 2 | 3 | 4| 5 | 6 | 6 | 8 | 6 | 6 |
7/Depth | 1 | 2 | 3 | 4 | 7 | 6 | 7 | 8 | 7 | 7 |
8/Computer port | 1 | 8 | 8 | 4 | 8 | 8 | 8 | 8 | 8 | 8 |
9/Voice Recording | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
10/Offered earphones | 1 | 2| 3 | 4 | 5 | 6 | 7 | 8 | 10 | 10 |
11/ FM station | 1 | 11 | 3 | 4 | 11 | 11 | 11 | 8 | 11 | 11 |

Determined ranking results:

Rank | Parameters |
1. | Storage capacity |
2. | Battery longevity |
3. | Computer port |
4. | Weight |
5. | FM Station |
6.| Screen size |
7. | Height |
8. | Width |
9. | Depth |
10. | Offered earphones |
11 | Voice Recording |

| 1. | 2. | 3. | 4. | 5. | 6. | 7. | 8. | 10. | 11. |
Storage capacity | 16Go | 16Go | 8Go | 2Go | 16Go | 16Go | 16Go | 8Go | 8Go | 8Go |Screen size | 3,2 | 3,6 | 2,6 | 0 | 3,5 | 2,5 | 1,5 | 2,8 | 2,6 | 1,9 |
Weight (with battery) | 78 | 68 | 61 | 35 | 80 | 70 | 38 | 62 | 50 | 89 |
Battery longevity (hours) | 19 | 20 | 16 | 10 | 15 | 25 | 18 | 18 | 20 | 24 |
Height (inches) | 5,3 | 8,2 |10,7 | 6,1 | 7,3 | 1,3 | 6,7 | 10,5 | 7,5 | 7,9 |
Length (inches) | 6,2 | 9,4 | 4,9 | 4,57 | 11,95 | 5,5 | 4,4 | 4,7 | 5,1 | 4,8 |
Depth (inches) | 0,9 | 1,2 | 0,5 | 2,03 | 1,8 | 2,3 | 1,15 | 0,7 | 0,9 | 0,8 |
Computer port | 100 | 100 | 100 | 100 |...
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