Intellectual property

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Intellectual property (IP) is a topical issue related to many lawsuits and there is an abundance of measures that need to be implemented in order to regulate it. The articles proposed in the business law booklet are tackling trademark, copyrights and patents. I will comment on them and illustrate with my essay with recent examples of intellectual property theft.What my essay will show you is that there is usually no clear moral victor in an IP disagreement as cases are not always as they seem especially when large amounts of profits are involved. In the article "What is intellectual property?", the author describes the key forms of Intellectual Property: Copyrights, Patents, Trade Secrets and Trademarks. Here I'm focusing on the concept of idea becauseeverything concerning IP is the result of an initial idea. Pablo Picasso, one of the most famous artists of the past century once said: "Good artists copy. Great artists steal". Why would a man who revolutionized the artistic world promote plagiarism? I was perplexed the first time I've heard this quote so I tried to find some interpretations and I think that I've understood what Pablo Picasso meant.The best interpretation I've found was that a good artist finds inspiration in nature and they aim at representing a subject, as it exists in reality. But a great artist will steal this subject and make it his own in order to "make it more deeper and meaningful". Today, we can apply this theory to the big existing firms and start-up companies. To settle a new business, one shouldn't be attractedby the success of those big companies but by their creative image. To cope with market competition, the entrepreneurs have to find a common theme among successful companies and evolve it into something that fits them. If the entrepreneur takes possession of fundamentals he was attracted to, and not only copies it, then he will be able to let his imagination work and make the project evolve. Thisallows people to get inspired by an existing idea to develop his own unique brand or business. I don't believe in genius, I mean people's ideas are correlated to our world, our society and an idea's birth always has a link to something existing. Like the economist Joseph Schumpeter used to explain, competition and sharing of ideas is the best for innovation. Intellectual property and theft of IP isan important issue as there are so many new technologies. Mass media has both a positive and a negative on the protection of one's ideas, as it can be used to amplify an idea but can also jeopardize

its property. I would like to illustrate this with a recent event that was given media coverage. In 1996 Steve Jobs, the co-founder and chief executive officer of Apple, quoted Pablo Picasso:"Good artists copy. Great artists steal". The comment was made during a 1996 documentary called "Triumph of the Nerds", and was followed by this one: “We have always been shameless about stealing great ideas.” This was 15 years ago... It might have taken issue in 2010 with 2010 Steve Jobs' patent lawsuit firebombing of HTC. Compared to his speech in 1996 the current lawsuit against an innovativecompetitor looks hypocritical. Indeed, we can compare the above to what Jobs said recently in the press release about the HTC lawsuit: "We can sit by and watch competitors steal our patented inventions, or we can do something about it. We've decided to do something about it. We think competition is healthy, but competitors should create their own original technology, not steal ours". Steve Jobs islisted as inventor or co-inventor in over 230 patent applications related to a range of technologies. And most of them have been awarded! We could enumerate plenty of examples of people whose ideas where stolen or patents infringed. The article "Million-dollar ideas often stolen in Hollywood" illustrates this. I will develop a recent case, who was enlightened by the movie The Social Network. The...