International strategic management

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Table of Contents

Differing of international management principles.
a) Internationally
International employee motivation and attitudes toward customer service.
a) Internationally
b) Russian motivation and attitudes
c) Case Study
International Corruption.
a) Internationally
b) Russian corruption
c) Case Study
Foreign Joint Ventures
b) Russian Joint venture
c) Case Study
. References
Context of report

After the fall of the Soviet Union, Russia welcomed the capitalist model by opening its market. The country had to rebuild after the communism and many business opportunities was offered to international companies. Businessman started to cover the country looking for developing the differentsectors. The Ste Basil was opened by joint venture between LLC the American luxury hotel company and a state owned Russian Airline Company. The government put the American under pressure to keep the majority of 51% ownership. This case study emphasizes the differing international management principles. Indeed it highlights the differences between the two countries especially in Culture. Moreover thecountry suffers after the fall of the USSR of a high level of corruption which affects negatively the country in all the sectors.

International International management principles:
The international management can be explained as the implemented management on a global scale. The managers acting in foreigner countries must be efficient. Firstly they have to beskilled which means they have already worked abroad in different countries. The qualification of the manager includes the management of human resources through different cultures and habits. The adaptation of the management skills to culture when it is required allows companies to a better understanding of the expectations of the customers and a better cohesion in the workforce. It’s a perpetuallearning in both ways. On one hand it allows managers to give appropriate directives consonant with the enterprise culture in the host country and on the other side the acceptation and learning from the workers.
Professor Gert Hofstede emphasize on five cultural dimensions which have a direct incidence on business pattern:
Power distance index: means that the employees have to understandthat there is a hierarchy in the company and have to follow the directives given.
Individualism: how much the employees are involved in the group
Gender: differences according to the gender: male or female. Who forms the majority or who is dominant.
Long term orientation: establishes the time frame and the projection set in the futures in relation to the past and the present

Internationalemployee motivation:
Motivation is the activation or energization of goal-oriented behavior. Motivation is said to be intrinsic or extrinsic. Companies mostly follow nowadays the contemporary approach and theories dealing with the motivation of the employees.
Need Hierarchy theory by Maslow:

Maslow’s theory highlights 5 needs that human must satisfy to be motivatedincreasingly. Each one satisfied generates another motivation. The needs are hierarchically physiological needs, Safety needs, social needs, esteem needs and finally self actualization. Each need satisfied will motivate to satisfy the next need. That is what create motivation.
Hertzberg two factors theories: he described two distinct factors which motivates employees. On one hand the factorssuch as the working conditions, quality of supervision, salary,status,safety, company policies, and administration.On the other hand recognition,achievement, responsibility, interesting job, growth  and advancement to higher level tasks.
Vroom expectancy theory: This theory emphasize in the motivation from the employee to do well his job in order to be rewarded for the good work.
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