Introduction
Known for its strength in selling products (even expensive), also recognized the strong popularity of its brand, Apple has the multinational itself apart from other companies by unusual business strategy, an invincible sense of design, its investment in ecology and humanitarian but also by its corporate culture. Apple is clearly one of the companies in the world who knows how to make better use of its logo. The firm at the apple is gaining in prestige and admiration.
- At the political level: stable organization located in 31 countries.
- At economic crisis of 2009 creates a dismissal of 50 employees in sales department.
- In sociocultural level: the iPod brings together people who form a kind of community.
- At the technological level: the release of new performance products-level ecological threat of Greenpeace over recycling and polluting components used by Apple.
How the industry did Apple managed to penetrate the international market?
What Apple has acquired assets to maintain its market position?
Apple, a company called "classical " in its infancy Apple was a traditional business. Through the New Economy, it sees its economy in flux, and must continually innovate in order to maintain a leadership position in its field. However, its traditional activities are those that have managed to build him his success, but what’s the key to this success? It still a secret of the world that many APPLE’s competitor seek to understand.

Part 1: Overview the position of APPLE in the world
1.1 History of APPLE
Apple Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. Steve Wozniak - Woz was born in California in 1950. Steve Paul Jobs was born February 24 - 1955, he was adopted at birth by Paul and Clara Jobs.

On 1 April 1976, Woz, Jobs and Ron Wayne created the company Apple Inc in a garage..
Legend has it that the name "Apple" comes from the fact that Jobs and Wozniak