We work with our customers in France and our buyers in Pakistan, Bangladesh, Indian and China.
Our strategy is to anticipate the modes (summer and winter) to satisfy our buyer and propose them perfect garments according to their needs.
So first we ask to our suppliers if they can do the product and if they can develop samples toshow to our buyers.
After this step we must agree on price, on payment condition, on delivery date between buyer and supplier.
We make no marketing and no advertising, we have a lot of buyers and they are sufficient for us. We are never looking for news customers, it works by word of mouth and if they want, customers contact us.
Regarding International strategy, our goal is to findsuppliers who can make whatever the buyer wants. We are always looking for new suppliers who are able to do what they asked them.
As we can see on annex we base our research of new suppliers on several criteria (cf annex).
This strategy has been established according to the result of our SWOT analysis (cf. annex)
The culture of the company is based on different elements as below:➢ History : the company was founded in 1986 by Mr Vergara Thierry
➢ Products evolution: the products evolve according to modes and depending on what our customers want but also by our suppliers it means the different technical they can do (embroidery, print, peach effect finish…)
➢ Original cultural context: it is national because our office is in Paris and we work with Frenchcustomers but in the same time it is international because we work with foreign country like China, India, Pakistan and Bangladesh and with have to adapt us to each culture.
➢ Symbol : we have no symbol
➢ Values : our company is based on 3 values : organisation, respect and responsibility
➢ Dress code : we have no dress code
➢ Language : our language is normal but when we talkabout garments we have a technical language ( garments language)
➢ Working method : each employees has his own method of work
➢ Socio-cultural habits : each employees must adapt his behaviour to the culture of countries with witch they work
➢ Employee’s responsibility: each employee has his own responsibility on all his files with their respective countries. The boss has to control ifwe do not mistakes. Please see the flowchart in annex
➢ The boss gives a lot of his time to each persons ( 2 or 3 times per week)
➢ If we do a good word the boss congratulate us and sometimes he gives us a bonus
➢ In the company we share a lot during our lunch. We can advise to other colleague how to do with a buyer (take care on announce prices, on delay, on problems…) becausebuyers don’t react the same way.
➢ The fact that one of our colleague is Jew, does not limit collaboration, for example she cans leaves on Friday afternoon and she can compensate his work on Sunday at her home.
The computer specialist has created specific software named “Inet work” (social software) for our company to respond to our needs. You can find below all thefunctions of software:
➢ The software is based on 3 tabs : order databases / mails / post-it
Order databases: all the orders of each country are saved in the software and everybody can modify, cancel or add new orders.
Mails: Our software is Outlook. In Outlook we have on the left side some records, and each employee have his own records. All the mails arrive in a common box and each personstake own emails and class them in appropriate boxes.
In the past the computer specialist has created for us a specific Box mail with these functions:
- We could put a colour flags, for example red for urgent mails, blue for information, green for answered, and yellow for in pending.
- We could put a post-it on mails to inform of anything else his colleague
- Search a word on...