Kraft food fact sheet

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2009 Fact Sheet

The New Kraft Foods at a Glance/2009 Consumer Sector Data

Pro Forma Net Revenues in Billions*

Percentage of Pro Forma Net Revenues*

Confectionery

$ $

13.7 10.4 8.3 6.8 4.8 4.1

29 17 14

%

Snacks

22%
% %

Beverages

$

Cheese

$ $ $ $

Convenient Meals

10% 8
%

Grocery

Total

48.1
More than half of our business isoutside North America.*
Confectionery 29% Developing Markets 26% North America 49% Europe 25%

Confectionery and Snacks now make up the majority of our portfolio.*
Grocery 8% Convenient Meals 10% Cheese 14%

Beverages 17%

Snacks 22%

*2009 Pro Forma net revenues $48 billion are based on the acquisition of Cadbury plc and the divestiture of the Pizza business. See reconciling schedule.www.kraftfoodscompany.com

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
• We are the world’s second largest food company with annual revenues of $48 billion. • Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands. And, in the U.S., our products are present in more than 99percent of households. • We proudly market 11 brands with revenues exceeding $1 billion, including: Kraft, Jacobs, LU, Maxwell House, Cadbury, Trident, Milka, Nabisco and its Oreo brand, Philadelphia, and Oscar Mayer. Approximately 70 brands have revenues greater than $100 million. More than 40 of our brands are at least 100 years old. • More than 80 percent of our revenues come fromproducts that hold the No. 1 share position in their respective categories. And, more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor. • We make a delicious difference by fighting hunger and supporting healthy lifestyles. Over the past 25 years, we’ve donated nearly a billion dollars in cash and food. • Our company is amember of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index. To learn more about our sustainability initiatives, visit http://kraftfoodscompany.com/About/sustainability. Top Institutional Holders*
(Shares in Millions) Name Shares* Berkshire Hathaway Inc. 138.3 State Street Global Advisors (U.S.) 73.7 Capital Research GlobalInvestors 59.8 Capital World Investors 58.9 BlackRock Institutional Trust Company, N.A. 51.7 Vanguard Group, Inc. 50.2 Van Kampen Asset Management 23.8 T. Rowe Price Associates, Inc. 15.1 Northern Trust Investments, N.A. 12.4 Aberdeen Asset Managers Ltd. 12.0 % of KFT** 8.0% 4.3% 3.5% 3.4% 3.0% 2.9% 1.4% 0.9% 0.7% 0.7%

*As of December 31, 2009 per 13F filings

**Based on shares outstandingas of March 11, 2010

Our Strategies for Growth

Build a highperforming organization

Reframe our categories

Exploit our sales capabilities

Drive down costs without compromising quality

We understand that actions speak louder than words, so at Kraft Foods: • We inspire trust. • We act like owners. • We keep it simple. • We are open and inclusive. • We tell it like it is. • Welead from the head and the heart. • We discuss. We decide. We deliver.

Net Revenues (US$ in Billions)

$41.9 $35.9

$40.4

Diluted Earnings Per Share

$1.90 $1.70

$2.03

2007

2008

2009

2007

2008

2009

$3.8

Free Cash Flow (US$ in Billions)

$2.8 $2.3

Dividends Per Share

$1.04

$1.12

$1.16

2007

2008

2009

2007

2008

2009

TheCompany defines Free Cash Flow as Net Cash provided by Operating Activities less Capital Expenditures. Net Cash provided by Operating Activities was $3.6, $4.1 and $5.1 billion for 2007 through 2009, respectively. Capital Expenditures were $1.2, $1.4 and $1.3 billion for 2007 through 2009, respectively.* *Totals may not sum due to rounding.

www.kraftfoodscompany.com

Financial Highlights...
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