2009 Fact Sheet

The New Kraft Foods at a Glance/2009 Consumer Sector Data

Pro Forma Net Revenues in Billions*

Percentage of Pro Forma Net Revenues*

Confectionery

$ $

13.7 10.4 8.3 6.8 4.8 4.1

29 17 14

%

Snacks

22%
% %

Beverages

$

Cheese

$ $ $ $

Convenient Meals

10% 8
%

Grocery

Total

48.1
More than half of our business is outside North America.*
Confectionery 29% Developing Markets 26% North America 49% Europe 25%

Confectionery and Snacks now make up the majority of our portfolio.*
Grocery 8% Convenient Meals 10% Cheese 14%

Beverages 17%

Snacks 22%

*2009 Pro Forma net revenues $48 billion are based on the acquisition of Cadbury plc and the divestiture of the Pizza business. See reconciling schedule.

www.kraftfoodscompany.com

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
• We are the world’s second largest food company with annual revenues of $48 billion. • Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands. And, in the U.S., our products are present in more than 99 percent of households. • We proudly market 11 brands with revenues exceeding $1 billion, including: Kraft, Jacobs, LU, Maxwell House, Cadbury, Trident, Milka, Nabisco and its Oreo brand, Philadelphia, and Oscar Mayer. Approximately 70 brands have revenues greater than $100 million. More than 40 of our brands are at least 100 years old. • More than 80 percent of our revenues come from products that hold the No. 1 share position in their respective categories. And, more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor. • We make a delicious difference by fighting hunger and supporting healthy lifestyles. Over the past 25 years, we’ve donated nearly a billion dollars in cash and food. • Our company is a