I N T E R A C T I V E
Increased Campaign Sales of over $1 Million
Si t u ation
Citrix is an international software company whoseproducts are "show me" products. They were challenged to find a way to deliver their message to a wide audience that would provide "demolike" capability and would be cost effective, innovative andcompelling. Although they have been rolling out effective email campaigns, with the overuse of this medium and recipients being selective as to what they view, it was important that Citrix identify atechnology that would provide a "wow" factor.
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4What Interactive 1040 Collier Center Way #15, Naples FL 34110 (239) 495-3010www.4what.com
We launched several programs with 4What and have generated some of our highest campaign response rates and best quality lead generating programs, while achieving a low cost per lead.
Director of Americas Marketing Citrix Systems
4What reviewed the current email campaigns that had been utilized and determined that a more interactive campaign would bemost effective for the client. 4What utilized their unique Wideo technology to create short online demonstrations using video and animation together, creating a more humanized approach. The campaignswere done both via email and CD mailings. The interactive aspect created a tool that gets used far more often. 4What also initiated a complete tracking system in this campaign to be able to determineaccurate ROI.
Res u lts
Utilizing the 4What technology, Citrix has been able to achieve their goals by delivering both a highlevel message from their Citrix Executives and combining it with a"walk-through" demo of their products. Through these innovative technologies, Citrix was able to almost triple the amount of highly qualified leads generated in their marketing campaigns. This is now...