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WETLAND RESTORATION AND POLLUTION REDUCTION PROJECT
GEF TF 050706 BUL
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COMMUNICATION STRATEGY

April 2004

Table of Contents

Table of Contents 2
Abbreviations 4
Executive Summary 5
1. Background Information 7
1.1 Project Description 7
1.2 Situation Description 8
1.3 Strategy Development 9
2.Strategy Objectives 10
3. Situation Analysis 11
4. Target audiences and messages 12
4.1 Local stakeholders 12
4.2 Decision Makers on National Level 15
4.3 The Local and National Public 15
4.4 Donors 15
5. Strategic Approaches 16
1. Publicity and Media Outreach 16
2. Environmental Education 17
3. Visitors services 17
4. Training and Consulting of Local Partners 185. Project Promotion 18
6. Strategic Principles 19
6.1 Proactive, not reactive actions 19
6.2 Build teams involving project staff members and administrations staff members from the protected areas. 19
6.3 Consistence between the messages promoting the successful implementation of the project and the messages promoting the objectives of the protected areas management 19
6.4Partnership between PA and stakeholders at every step 19
6.5 Coordination of all communication strategy actions with MoAF and MoEW 20
6.6 On the job training for PA administrations and their partners in the process of implementation of actions 20
6.7 Clear definition of the audiences and objectives, and the distribution and promotional plans for each publication or other product 20
6.8Use of the small grant program as a mechanism for implementation of the communication strategy 20
6.9 Search for multiple sources of funding 20
6.10 Involvement of already established organizations and institutions 20
7. Action Plan 21
7.1. Kalimok – Brushlen Protected Area 22
7.2. Persina Natural Park 24
7.3. Project Promotion 30
8. Implementation of the Communication Strategy 31Appendixes 32
Appendix 1 33
Checklist 33
Implementing the Communication Strategy Principles 33
Appendix 2 35
Communication Strategy and Action Plan 36
Appendix 3 40
Project Progress Activities 40
PERSINA NATURE PARK – ACTIVITIES 2002-2003 40
1. Educational programs and competitions 40
2. Public awareness and public relations campaigns 41
3. Partnerships for the management ofthe protected area 42
4. Consulting in the area of agriculture 43
KALIMOK-BRUHLEN PROTECTED AREA – ACTIVITIES 2003 44
1. Educational programs and competitions 44
2. Public awareness and public relations campaigns 45
3. Partnerships for biodiversity conservation 46
4. Consulting in the area of eco-agriculture 46

Abbreviations

ADM – Administration
EU – European Union
GEF –Global Environmental Facility
IUCN – International Union for Nature Conservation
KBPS – Kalimok/ Brushlen Protected Sites
LC – Local Coordinators
MoAF – Ministry of Forestry and Agriculture
MoEd – Ministry of Education
MoEW – Ministry of Environment and Waters
NDP – Nature Park Directorate
NGO – Non-governmental Organization
NP – Nature Park
PA – Park Administration
PAL – Protected AreasLaw
PCU – Project Coordination Unit
PMU – Project Management Unit
REC – Regional Environmental Center
REI – Regional Environmental Inspection
RIE – Regional Inspection of Education
TV – Television
UK – United Kingdom
UNDP – United Nations Development Program
USAID – United States Agency for International Development
WRPRP – Wetlands Restoration and Pollution Reduction Project
WWF –World Wild Fund

Executive Summary

The Wetlands Restoration and Pollution Reduction Project of the Global Environmental Facility/World Bank and the Ministry of Environment and Waters focuses on two protected areas – the wetlands of Persina Nature Park and the Kalimok/ Brushlen Protected Site. An integral part of the project are actions related to public outreach, building of environmental...
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