Pages: 3 (676 mots) Publié le: 5 avril 2011
Levi's 501 : coupe droite, taille normale
Levi's 504 : coupe semi-étroite ("straight"), taille semi-basse
Levi's 506 : coupe droite ("standard"), taille semi-basse
Levi's 511 : coupe étroite("slim"), taille basse
Levi's 512 : coupe évasée ("bootcut"), taille basse
Levi's 513 : coupe très étroite ("super slim") taille basse
Levi's 527 : coupe semi-évasée ("low bootcut"), taille basseOrganisation:
Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe,Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide, and owns and develops a fewbrands. Levi's, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion.[2]
From the early 1960s through the mid 1970s,Levi Strauss experienced explosive growth in its business as the more casual look of the 1960s and 1970s ushered in the "blue jeans craze" and served as a catalyst for the brand. Levi's, under theleadership of Jay Walter Haas Sr., Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm's clothing line by adding new fashions and models, including stone-washed jeans through theacquisition of Great Western Garment Co. (GWG), a Canadian clothing manufacturer. GWG was responsible for the introduction of the modern "stone washing" technique, still in use by Levi Strauss.
Mr.Simpkins is credited with the company's record paced expansion of its manufacturing capacity from fewer than 16 plants to more than 63 plants in the United States from 1964 through 1974. Perhaps mostimpressive, however, was Levi's expansion under Simpkins was accomplished without a single unionized employee as a result of Levi's' and the Haas families' strong stance on human rights and Simpkins'...
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