Contents

Part I: Global Presentation of the Philippines:……………………………………………………………… 3 Economy Demography Politic Infrastructures

Part II: The water market and competitive issues…………………………………………………………5 Existing systems Market size/ Demand / Growth potential Competitive Issue and ease of doing business

Part III: Our strategy and recommendations………………………………………………………………….7 Product Price
Distribution
Communication
Recommendations

Sources…………………………………………………………………………………………………………………………… 9
Appendices:
Classification figures
Map of the Philippines’ archipelago

I. Global presentation of the Philippines

Capital :Manila

Population : 97,9 million (13th world rank)

Official Languages: English and Tagalog

Life expectancy : 70.8 years

Access to potable water: 93%

Literacy : 93,3%

GDP per habitant in 2010: $1,382

N° of islands:7107 (2000 are habited, 11 have 90% of the country land and 2400 don’t have any name, also,)

• Economy :
The Philippines avoided most of the effects of the world recession in 2009. Despite two major typhoons in the second half of 2009, Gross Domestic Product (GDP) extendedby 0.9 % last year.
For 2010, GRP economic planners predict a growth range of between 2.6 % and 3.6 %.

One of the main stimuli for consumption this year was the May 2010 elections. Indeed, some economists expect GDP to rise by around half a point by increasing consumption and providing jobs as a result of election-spending.

• Business indicator index: 81th rank on 180.

• Average rate of annual inflation between 1990–2008 : 7%
• Loss of restrictions on global importations: 6.78% (Economic freedom of the world annual report).

• Corporate income tax : 35%
• Natural resources exploited: gold, chrome, copper, steal
1st exporter of coconuts and tobacco. 2nd word biggest exporter of pineapples and bananas

• Total renewable water resources: 479cuKm in 1999

Mc Kinsey’s consultants are convinced that