|Introduction |02 |
|CHAPTER I: Generalities about Marketing |03|
|Definition of marketing | |
|The history of marketing | |
|Types of the business orientation| |
|Types of marketing | |
|Principles of marketing | |
|The importance of marketing| |
|Criticism of Marketing | |
|CHAPTER II: The Marketing Mix (4Ps) | |
|Introduction to Marketing Mix| |
|Product | |
|Price | |
|Placement (Distribution) | |
|Criticism of Marketing Mix | ||Conclusion | |
|Glossary | |
Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actualtransaction of getting a product or service into the hands of your customers.
Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your productnoticed, so marketers have learned to be creative.
A market focused, or a customer focused, organization first determines what its potential customer desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or a service because they have a need, or because it provides a perceived benefit.
Two major factors of marketing...