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Issue 2


F o r m e r l y p r o d u c t m a r k e t i n g. c o m
The Art of Panels Online Thought Leadership
Transform Your Company Into a Trusted Resource for Your Buyers

Are You Decent?
The Naked Truth About Product Management Performance

Software Development’s Evolution Toward Product Design

Communicating Strategy and Vision for Your ProductPlanning Resource alignment Building the roadmap Communicating internally and externally Tracking progress
PRAGMATIC ROADMAPPING™ is a one-day, facilitated session offering techniques for planning, consolidating and communicating product strategy information to different audiences. Using practical, real-world examples and best-practice techniques, attendees will enjoy a fast-paced, content-richcurriculum combined with practical hands-on application.

Course designed for
Members of the product management, marketing and development teams tasked with planning product direction and communicating product strategy. Attendees should have some experience or knowledge of their product lifecycle.


inar ! Sem

Align your Product Strategy with the Market

™Visit or call (800) 816-7861 to register
The Industry Standard in Technology Product Management and Marketing Education

The Pragmatic Marketer™
16035 N. 80th Street, Suite F Scottsdale, AZ 85260 Pragmatic Marketing, Inc. CEO Craig Stull President Phil Myers Managing Editor Kristyn Benmoussa ____________________ Contributing Writers Daniel Cook AlyssaDver Steve Johnson Guy Kawasaki David Meerman Scott Interested in contributing an article? Email submissions to
No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical photocopying, recording or otherwise, without the prior written permission of the publisher. The PragmaticMarketer™ is available free of charge to qualified subscribers. For subscription or back issues call (480) 515-1411; or visit To be removed from the mail list, visit or send an email to For advertising rates, call (480) 515-1411. Other product and/or company names mentioned in this journal may betrademarks or registered trademarks of their respective companies and are the sole property of their respective owners. The Pragmatic Marketer, a Pragmatic Marketing, Inc. publication, shall not be liable regardless of the cause, for any errors, inaccuracies, omissions, or other defects in, or untimeliness or unauthenticity of, the information contained within this magazine. Pragmatic Marketingmakes no representations, warranties, or guarantees as to the results obtained from the use of this information and shall not be liable for any third-party claims or losses of any kind, including lost profits, and punitive damages. The Pragmatic Marketer is a trademark of Pragmatic Marketing, Inc. Printed in the U.S.A. All rights reserved. About Pragmatic Marketing® The industry standard fortechnology product management and marketing education, Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products. Founded in 1993, Pragmatic Marketing has trained over 40,000 product management and marketing professionals with more than 90% of alumni indicating the training as essential or very useful to their careers. Visit orcall (480) 515-1411 for more information.

What’s new?
Pragmatic Marketing Announces Launch of Consulting Services Team
A growing demand for faster, market-driven success at technology companies drove the expansion of Pragmatic Marketing’s service offerings. The creation of the Pragmatic Marketing Consulting Services team, led by industry veteran Jim Foxworthy, provides technology companies...