Memoire adidas

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MSB BUSINESS PLAN

Charron Pablo

Wery Maurice

mercredi 30 juin 2010

Le MSB
Founded in 1942 under the name « Sporting Club Moderne » In first division since 1962 Titles: - French Cup (1964, 2004, 2009) - First Division ( 1978, 1979, 1982, 2006) Team budget in 2010: 5,4 Million Euros société économie mixte

mercredi 30 juin 2010

spectators Sponsors MSB Media

Athletesuppliers

mercredi 30 juin 2010

stakeholders
Athletes : 12 pros under contract : max : Dee Spencer ( 285 000/year) Wages represents 25% of the total budget

mercredi 30 juin 2010

Stakeholders
Sponsors : External Sponsorship service: MSB Promotion driven by Philipides (Agency) Main Sponsors : Reebok, Poulet de Loué, Leclerc, Région Pays de la Loire, Ville du Mans 248 compagnies sponsoringthe MSB

mercredi 30 juin 2010

stakeholders
Medias : 20 games on TV for season 2009-2010 TV's : Sport +, Canal + Press : L'Equipe, Ouest France, Specialized press

mercredi 30 juin 2010

Stakeholders
Spectators : Average numbers of spectators in 2009/2010 : 4850 per game Club of Fans : 500 persons Hospitality : 250 VIPs at each game (cocktail and dinner)

mercredi 30 juin 2010 Stakeholder
Suppliers : Ville du Mans

The Stadium is own by the city The rent of the stadium costs 15 000 per month « Antares » has a capacity of 6000 spectators 130 000 spectators came to home games

mercredi 30 juin 2010

Stakeholder
Suppliers : Msb promotion by philipides RP Entertainement Régie publicitaire

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Asset identification
Financial Ressources :ticketing, sponsors, tv rights, merchandising Renown/Legitimacy : History (47 years in first division), Sport Perfomance (titles), Affluence (4850 per game)

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Stakeholders
Athlete/coach Spectators City Media Suppliers LNB, FFBB

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VRIO: athlete
Valuable? : Yes, only 12 pros under contract for the team Rare? : No, all the teams need athletes to performbut some of same are considered are rare because of their skills. Difficult to imitate? : No, players remain the same through the rest of the teams. Difficult to Substitude : No, outside of basketball and the MSB, there are many other well known players & coaches for fans to cheer for. Organizational? : No, it's a regular team that you can find in any other collective sport.

mercredi 30 juin 2010 VRIO : Partnership
Valuable? : Yes, partners are the core of the MSB's budget each year. Rare? : Yes, Top sponsors are rare in the basketball field in france. Difficult to imitate? : Yes, the relationship is both complex and strong. It would be difficult or another team to secure the MSB's top sponsors. Difficult to substitute? : Yes, it would be difficult to find others compagnies to partner withfor the same amount of money. A special relationship has been settled up between the MSB and its main sponsors. Organizational? : Yes, Partners enjoy many benefits including repeated advertising on their website and the actual events (games).

mercredi 30 juin 2010

VRIO: reputation
Valuable? : yes the reputation is on of the key value of the MSB.It is central in attracting young goodplayers. Rare ? : yes even if there are some other teams, the msb history make it unique. Diffcicult to imitate ? : yes with 47 seasons on the higher level. Difficult to substitute? : yes only few clubs can offer the same value for reputation. Organizational ? : yes msb is consistent on its reputation of being prestigious and difficult.

mercredi 30 juin 2010

VRIO: relational
Valuable ?:yes, beingpart of the msb is very valuable, and something that you can only finds in a few clubs in France. Rare ?: on the french scene yes as there is only a few clubs with the same attraction in terms of business. Difficult to imitate?: no it is just a matter of money. Difficult to subsitute? no, there are other opportunities. Organizational? :

mercredi 30 juin 2010

VRIO : stadium

Valuable? : yes...
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