‫‪A-PDF MERGER DEMO‬‬ ‫اﻟﺮﻗﻢ اﻟﺘﺴﻠﺴﻠﻲ: ............‬

‫وزارة اﻟﺘﻌﻠﻴﻢ اﻟﻌﺎﻟﻲ و اﻟﺒﺤﺚ اﻟﻌﻠﻤﻲ‬
‫ﺟﺎﻣﻌﺔ ﻣﺤﻤﺪ ﺑﻮﺿﻴﺎف اﻟﻤﺴﻴﻠﺔ‬ ‫آﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ‬
‫ﻗﺴﻢ ﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬
‫ﻤﻘﺩﻤﺔ ﻀﻤﻥ ﻤﺘﻁﻠﺒﺎﺕ ﺍﻟﺤﺼﻭل ﻋﻠﻰ ﺸﻬﺎﺩﺓ ﺍﻟﻤﺎﺠﺴﺘﻴﺭ‬ ‫ﺘﺨﺼﺹ: ﻋﻠﻭﻡ ﺍﻟﺘﺴﻴﻴﺭ‬

‫ﻤـﺫﻜﺭﺓ‬

‫ﻓﺭﻉ : ﺍﻟﺘﺴﻭﻴﻕ‬

‫ﻣﻦ إﻋﺪاد اﻟﻄﺎﻟﺐ: ﻋﺼﻤﺎﻧﻲ ﺳﻔﻴﺎن‬ ‫ﺍﻟﻤﻭﻀﻭﻉ‬

‫دور اﻟﺘﺴﻮﻳﻖ ﻓﻲ ﻗﻄﺎع اﻟﺨﺪﻣﺎت اﻟﺼﺤﻴﺔ‬ ‫ﻣﻦ وﺟﻬﺔ ﻧﻈﺮ اﻟﻤﺴﺘﻔﻴﺪﻳﻦ ﻣﻨﻬﺎ)اﻟﻤﺮﺿﻰ(‬

‫ ﻣﺼﺤﺔ اﻟﺼﻨﻮﺑﺮ ﺑﻤﺪﻳﻨﺔ ﺳﻄﻴﻒ-‬‫ﺃﻤﺎﻡ ﺍﻟﻠﺠﻨﺔ ﺍﻟﻤﻜﻭﻨﺔ ﻤﻥ :‬

‫دراﺳﺔ ﺣﺎﻟﺔ:‬

‫ﻨﻭﻗﺸﺕ ﻋﻠﻨﻴﺎ ﺒﺘﺎﺭﻴﺦ: 32/10/8002‬

‫ﺭﺌﻴﺴﺎ‬ ‫ﻤﻘﺭﺭﺍ‬ ‫ﻤﻤﺘﺤﻨﺎ‬ ‫ﻤﻤﺘﺤﻨﺎ‬

‫ﺠﺎﻤﻌﺔ ﺍﻟﻤﺴﻴﻠﺔ‬ ‫ﺠﺎﻤﻌﺔ ﺴﻁﻴﻑ‬ ‫ﺠﺎﻤﻌﺔ ﺴﻁﻴﻑ‬

‫ﺃﺴﺘﺎﺫ ﻤﺤﺎﻀﺭ‬ ‫ﺃﺴﺘﺎﺫ ﻤﺤﺎﻀﺭ‬ ‫ﺃﺴﺘﺎﺫ ﻤﺤﺎﻀﺭ‬

‫1- ﺩ/ﻋﺜﻤﺎﻥ ﺤﺴﻥ ﻋﺜﻤﺎﻥ‬ ‫2- ﺩ/ ﺒﻥ ﻴﻌﻘﻭﺏ ﺍﻟﻁﺎﻫﺭ‬ ‫3- ﺩ/ ﻨﻭﻴﺒﺎﺕ ﻋﺒﺩ ﺍﻟﻘﺎﺩﺭ‬ ‫4- ﺩ/ ﻤﻠﻴﺎﻨﻲ ﻋﺒﺩ ﺍﻟﺤﻜﻴﻡ‬

‫ﺃﺴﺘﺎﺫ ﻤﺴﺎﻋﺩ ﻤﻜﻠﻑ ﺒﺎﻟﺩﺭﻭﺱ ﺠﺎﻤﻌﺔ ﺍﻟﻤﺴﻴﻠﺔ‬

‫ﺍﻟﺴﻨﺔ ﺍﻟﺠﺎﻤﻌﻴﺔ: 5002/6002‬

‫ﺇﻫﺩﺍﺀ ...............................................................................‬ ‫ﺍﻟﻔﻬﺭﺱ ............................................................................‬

‫ﺨﻁﺔ ﺍﻟﺒﺤﺙ‬

‫ﺘﺸﻜﺭﺍﺕ............................................................................‬ ‫ﻤﺩﺨل ﻋﺎﻡ ﻟﻠﺩﺭﺍﺴﺔ ......................................................‬ ‫1- ﻤﻘﺩﻤﺔ ..............................................................‬ ‫2- ﺇﺸﻜﺎﻟﻴﺔ ﺍﻟﺒﺤﺙ ......................................................‬ ‫3- ﻓﺭﻭﺽ ﺍﻟﺩﺭﺍﺴﺔ ....................................................‬ ‫4- ﺃﻫﻤﻴﺔ ﺍﻟﺩﺭﺍﺴﺔ.......................................................‬ ‫5- ﺃﻫﺩﺍﻑ ﺍﻟﺩﺭﺍﺴﺔ......................................................‬ ‫6- ﺃﺴﺒﺎﺏ ﺍﺨﺘﻴﺎﺭ ﺍﻟﻤﻭﻀﻭﻉ.............................................‬ ‫7- ﺍﻟﻤﻨﻬﺞ ﺍﻟﻤﺴﺘﺨﺩﻡ ....................................................‬ ‫8- ﺘﺤﺩﻴﺩ ﺍﻟﻤﻔﺎﻫﻴﻡ ......................................................‬ ‫01- ﻫﻴﻜل ﺍﻟﺩﺭﺍﺴﺔ ....................................................‬ ‫ﻤﺩﺨل ﺍﻟﻔﺼل ﺍﻷﻭل:....................................................‬ ‫ﺍﻟﻤﺒﺤﺙ ﺍﻷﻭل: ﻤﻔﺎﻫﻴﻡ ﻋﺎﻤﺔ ﺤﻭل ﺍﻟﺨﺩﻤﺎﺕ .............................‬ ‫2/ ﺨﺼﺎﺌﺹ