Nestlé
Marketing Plan
11/27/2009
Ingrid Bernier
Elise Meyer
Edgaras Rakevicius
Examiner:
Albert T. Magnusson
Halmstad University
Faculty of Business and Engineering
Marketing I, 7.5 ETC
Assignment: 1, Marketing plan “Nestlé”
November 27, 2009
Page | 2
Ingrid Bernier Examniner
Elise Meyer Albert T. Magnusson
Edgaras Rakevicius
Contents
Executive Summary.............................................................................................................. 3
Mission Statement..................................................................................................................3
Marketing Audit.................................................................................................................... 4
Internal audit................................................................................................................ 4
External audit............................................................................................................... 6
Portfolio................................................................................................................................ 11
SWAT Analysis..................................................................................................................... 12
Strengths......................................................................................................................13
Weaknesses................................................................................................................. 13
Opportunities............................................................................................................... 13
Threats........................................................................................................................ 14
Marketing