 Overview of the organization
Created in 1932, Monoprix is a French diversified retailer wich now owns 282 shops and also four concepts stores with almost 100 shops: Monop’ (essential products in a smaller shop), Daily Monop’ (specialized in lunch products), Beauty Monop’ (cosmetics and hygene offer) and Naturalia (local, natural and biological products).
There are 20,000 employees working for the group (1,000 at the headquarters, 18,000 in shops, and 1,000 in charge of transports of goods and logistics).
In 2000, Monoprix is taken over by Galeries Lafayette and Casino, each group own 50 per cent of the company.
The group has Philippe Houzé for CEO and generated an income of 3 575 millions Euros in 2007.
Monoprix’s phylosophy objective is to imporve the everyday life quality of its customers by reinventing and developing a retail work that provids them pleasure, quality, surprise and simplicity.

To reach this goal, Monoprix’s concept and identity are based on three values that are proximity, innovation and accessibility.

 Proximity refers firstable to the location of the stores which is strongly adapted to urban people: Monoprix is present in 85% of cities of more than 50,000 inhabitants, and shops are most of the time located in city-centers.
Moreover, it refers to a proximity in habits because openning hours are adjusted to the new urban lifestyle (opened until 9 PM). Online shopping, home delivery, paiement at home are some services that are also adapted to Monoprix’s consumers and some elements underlining the proximity between the retailers and its consumers.
 Innovation : In order to please customers, Monoprix offers a wide range of products.
600,000 references are present, in different area which are: groceries, clothings (babies, children, men, women, accessories), furniture, creative leasures, health and beauty.
Monoprix has developed several owned brands in these different areas: “Monoprix Gourmet” for high quality food,