Lollistop

Joris : Hello everybody and welcome in our laboratory. We are three scientists who have found the solution. Indeed, we created a stop-smoking lollipop. Nowadays, too many people smoke in our society and too many die because of this phenomenon. Solutions already exist for this problem but they all have secondary effects such as -Mouth cancer -heart attack -and other diseases.
Consequently, we’ve been working on a special product for 2 years. This product is called LOLLISTOP and is really efficient on the smoker’s life. Today we’re going to meet Mr Dupont who is a compulsory smoker and who has many problems because of the cigarets.

INTERVIEW

Thomas : Hello Mr Dupont, welcome in our laboratory. You are here to talk about your health problems. First, how many cigarets do you smoke a day?

Serge : It depends on days. Sometimes, it’s one packet when I’m OK and when I don’t feel good, it’s about 2 packets a day.

Thomas : And does this consumption have consequences on your everyday life?

Serge : Yes of course. Firstly, my wife left me because of the odour. Then I lost my job because I wanted to smoke all the times. And to conclude, I feel alone because I have no social life. This addiction completely destroyed my life.

Thomas : You’ ve never thought to stop smoking ?

Serge : I tried several times but products in sales like patches weren’t efficient and are dangerous for the health.
END OF THE INTERVIEW

Thomas : As we can see, cigarets have repercutions on the smoker’s life. He has first problem of money and has also difficulties of integration. It must change. That’s why we worked hardly on this product because we felt concerned about this social mission.
We are going to present you the Marketing Mix. First, we will begin by the product and the concept. Then we have decided a corresponding price. Another point which is important is the distribution. Finally, we decided to promote the product by different ways.

4P