PASCAL CLEMENT one of the leaders in direct marketing

Introduction:
Since the end of the USSR many opportunities was offered for new entrepreneur in Russia in lot of deferent sector of activities in particular in distant selling and Ecommerce. Pascal Clement saw in Russia these opportunities and he started by created one company in distant selling, to end up having a group with 30 different companies. In this presentation we will try to describe its success story, to explain how he made and in which context he succeeded.
History:
Installed in Moscow since 1993 Pascal Clement was a French expatriated who saw in Russia a multiplicity of opportunities. He was already an entrepreneur but the beginning of his success story start in 1996 when he created his first company « PND » the first company in Russia remote sale of books. In the second time Pascal Clement created another company PromoPost for the logistics of forwarding mailings and parcels.
It’s then the beginning of a quickly and calculate development for have different companies in the sector of Direct Marketing.
• In 2001 Direct Star a call center was created for help others companies.
• In 2002 Ozon a company like Amazon was created in Russia (ecommerce company)
• In 2003 Data Direct a base of data company was created
• In 2004 Pascal Clement sign a partnership with “La Société Générale” for create RusFinance (a bank of consumer credit in Russia)
• In 2005 a website for woman was created
In 10 years Pascal Clement was created more than ten companies for a turnover moreover 125 millions of dollars. He becomes the leader of the mail order selling then in Russia while bringing its network and its knowledge of the ground.
Context:
I will explain you, the context of this success story; firstly I am going to talk about the factors of success for a company based on the home shopping: For this type of business the company needs a huge country, in which the company will establish a web of shop,