CONTENTS 1 - Executive Summary 2 - Company 3 - Market Overview 4 - General Business Strategy 5 - Products Services Offering 6 - Marketing Strategy 7 - Sales Forecast 8 - Operations Strategy 9 - Management Summary 10 - Financial Plan Budget analysis 11 - Risk analysis 12 - Time scale / planning 13 - Conclusion and recommendations 14 - Exhibits: Additional supporting information 1 - Executive Summary We are two young French entrepreneurs decided to implement a restaurant Paul in Almaty ex-capital of Kazakhstan. We decided to open a franchise, the first very high quality French restaurant, named Paul and famous in France and Worldwide, specialized in Bakery in this place because we didn’t see French culture anywhere during our study of this country. We enter in a market of 1,500,000 of people and we expect to take 20% of the market in food service and become the leader in the confection of bread on 3 years. The enterprise will be manage by two managers general “Alister Peschard” y “Gael Gaoté”, the staff will emprise a sales manager , a cook and a postry-baker cook. We will provide to the citizens of Almaty the best quality bakery products similar to those made in France, also a restaurant a place where people could enjoy “L’excellence à la française” with dishes of quality. T The high risk that we could tackle with is the possible lack of interest of the natives for the restaurant and the possibility that the restaurant could be damaged. The ROI will be for the first year of -0.117, for the second year of0.432, for the third year of 1.753 Our success rest upon on the good appropriateness between all the sources of the enterprise and above all on the delivery in good times of our main supplier in Ukrania because we will work essentially with flavor. We need to fix objectives and priorities, to have a good sense of organization and above all to be flexible. * 2 –* Company The Corporate