PRESENTATION OF DELL FIRM

Introduction

Hello everybody! Before we’re starting, just a question:
How many of you have heard of Dell computer? In theory, everybody.
So, our presentation of this firm consists of 3 parts which are: Dell’s background, its marketing strategy and its position in the PC market.

1. Company’s background.

Michael Dell is the Chairman of the Board of Directors of Dell Inc., an American technology company.
Imagine you could have been in Michael’s position if you had had the same idea as he did back in 1984, you could have been at the head of this firm.
Indeed, barely twenty years of age, like us and fascinated by computers, Michael Dell started his own business while in college with a capital of $1000, the minimum authorised by Texas’ law. The company he started was PC’s ltd., which was the forerunner to Dell Inc. today. Michael Dell started his business with a simple concept which is to build relationships directly with customers, but we’ll set forth this concept in a few moments. The first Dell subsidiary opened in Great Britain three years later and in 1988 Dell was listed on the Stock Exchange.
Dell designs, develops, manufactures, markets, sells, and supports a wide range of computer systems. Dell’s enterprise systems product offering includes servers, storage devices, workstations, and networking products. The company’s client systems product offerings include notebooks and desktop computer systems. Dell is well known for selling its products directly to large corporatives, government, healthcare, and education accounts, as well as small-to-medium businesses and individual consumers. Dell operates principally in the United States, Europe, Middle East, Africa, and Asia Pacific-Japan, is publicly held, headquartered in Texas, and has over 65,000 employees around the globe.

2. Marketing strategy: direct business model.

▪ The direct business model

Dell’s core PC business was organized along the lines