~KING OF JEWELRY
Yarui WANG Jonathan GARRET Florian MONFRINI

Brief introduction
• It is a subsidiary company of a group named Richemont. This group is specialized in luxury (Mont Blanc, Piaget, Van Cleef & Arpel, …). • Cartier is one of the leading names in the world of jewellery and luxury watch-making. • The turnover is € 2.5 billions with a profitability of 30% • Approximately 4700 employees

• Jewels are only sales in Cartier’s shops • The most famous is Rue de la Paix in Paris, but there are more than 250 around the world • Many new openings of shops in Asia and Russia (for example since 2003, 25 shops were opened in China)

History of Cartier
• 1847: Louis-François Cartier opened the first workshop in Paris • 1902: Opening of the first shop in London. Cartier became the 1st jeweller in the world • 1904: Invention of watch • 1938: Innovation with Cartier perfume • 1968: Diversification with a luxury lighter • 1984: Fondation Cartier

Cartier is KING of Luxuriou Jewellery http://www.dailymotion.com/relevance/search/cartier%2Bje wellery/video/x4xy0x_cartier-emblematic-pieces_fun

Cartier is the second luxurious watch-maker in the world in terms of value following Rolex

The third sector of Cartier’s production is leather-goods

Perfume Accessories ►Lighter ►Pen ►…

Competiters of Cartier
• Most of the competiters of Cartier belongs to the same group Richemont

• But also there are more...

Sales localization of Cartier and some Competitors

Sales localization of Cartier Sales localization of Richemont’s companies

Branches of Cartier
At the beginning • 1899: 13 rue de la paix, Paris • Sons of Alfred Cartier have spread the branches all around the western world : London / New York (Since 1899…)

List of the different cities
Paris: Rue de la Paix Avenue des Champs Elysées Place Vendôme Rue de Rennes Rue François 1er London: Bond Street Sloane Street New-York: Fifth Avenue (653) Monaco: Place du casino

Analysis of