Looking at Bulgaria:
Modern retail vs. traditional retail; international channels vs. regional channels; the experience of a local retailer;the development strategy on a market invaded by large international retail groups.
• 11 stores • 1800 employees • 2007 Turnover Euro 110 million
Population – 7.6 million. GDP – Euro 27.5 billion / Euro 3600 per capita Growth – 6.4 %
18.000 1.71 BN EURTURNOVER
Ukraine grupa Moldova
PLANNED REGIONAL IN BULGAR EXPANSION 2007 - 2012 Romania I A Croatia
Bosnia Herzegovina Montenegro Macedonia Albania Bulgaria
• What does Bulgarian Retail Market mean? • Do we know all about the Bulgarian business environment? • Is it a distorted view of the actual situation? • Significant renewal ofinterest - opportunity and potential. Still an emerging market. • Sustainable growth – commitment to structural reforms and sound macroeconomic policies. Rapid growth in private business activity • Atwhat stage are we now? • Should be optimistic?
Bulgarian Retail Industry Overview
• Relatively small and highly fragmented market • Steady GDP growth rate of more than 6 %. Property prices and rentlevels growth • Major multinationals and foreign retailers are present and more are expected to enter, but still have limited market coverage • Level of retail saturation • Competition isintensifying. Pressure on margins • Store format diversity, new concepts, modern retailing (Shopping Malls, Retail parks and hypermarkets • Labour cost increase, shortage of unskilled workforce
Understandingthe Local Business Environment
• Unreliable official data: unemployment, disposable income, etc. • Differences in business environment and development are probably greater than the similarities... [à continuer]
Citer cette dissertation
(2009, 10). Rapport de stage. Etudier.com. Récupérée 10, 2009, à partir de http://www.etudier.com/dissertations/Rapport-De-Stage/3194.html
"Rapport de stage" Etudier.com. 10 2009. 2009. 10 2009 <http://www.etudier.com/dissertations/Rapport-De-Stage/3194.html>.
- MLA 7
"Rapport de stage." Etudier.com. Etudier.com, 10 2009. Web. 10 2009. <http://www.etudier.com/dissertations/Rapport-De-Stage/3194.html>.
"Rapport de stage." Etudier.com. 10, 2009. Accédée 10, 2009. http://www.etudier.com/dissertations/Rapport-De-Stage/3194.html.