Rapport d'etude ou recherche

Disponible uniquement sur Etudier
  • Pages : 3 (725 mots )
  • Téléchargement(s) : 0
  • Publié le : 23 juillet 2010
Lire le document complet
Aperçu du document
The history of NESCAFÉ dates back to 1930, when the Brazilian government approached NESTLÉ. Our coffee guru Max Morgenthaler and his team set out to find a way of producing a quality cup ofcoffee that could be made simply by adding water, yet would retain coffee’s natural flavour. After seven long years in our Swiss laboratories, they found an answer.

The new product, named NESCAFÉ,was first introduced in Switzerland, on April 1st, 1938.
For the first half of the next decade, however, World War II hindered its success in Europe.

NESCAFÉ was soon exported to France,Great Britain and the USA. American forces played a key role in re-launching NESCAFÉ in Europe, by introducing it in their food rations. Its popularity grew rapidly through the rest of the decade. By the1950’s coffee had become the beverage of choice for teenagers who were flocking to coffee houses to hear the new rock ‘n’ roll music.

In 1965, NESCAFÉ introduced freeze-dry soluble coffee with thelaunch of Gold Blend.
Two years later, we invented a new technology to capture more aroma and flavour from every single coffee bean. In 1944, the 'full aroma' process was invented to make the uniquequality of NESCAFÉ even better. Today, our NESCAFÉ coffee’s is available to suit all tastes and in a wide range of packaging.

There’s a whole world of interesting and surprising facts you can learnabout coffee. From its long history to the many ways of tasting it, here you will find everything you need to know and would never expect.
After water, coffee is the second most
consumedbeverage worldwide.
The word “coffee” originates from the Arabic word “Kaweh”, meaning strength or vigour.
The name NESCAFÉ is a unique and fancy combination of the NES root of Nestle andof the word café.
4000 cups of NESCAFÉ are consumed every minute worldwide.
Bach composed the Coffee Cantata in honour of the drink. Beethoven was also an avid coffee drinker....
tracking img