Reach out system

633 mots 3 pages

HISTOIRE DE RAY-BAN
L'histoire de Ray Ban est liée à celle de la fin du 19ème siècle qui marque un formidable bon en avant dans l'histoire des inventions particulièrement prolixes à l époque. Elle est aussi le fruit de deux hommes qui ont su prendre le train du progrès et des évolutions en marche.
Tout commence 88 ans avant la création de la marque Ray Ban :
En 1853 fraîchement débarqué de son Allemagne natale, John Jacob Bausch, jeune opticien de formation, arrive aux USA et rencontre l'américain Henry Lomb. Ensemble ils fondent Bausch & Lomb (aujourd'hui leader mondial en ophtalmologie médicale et optique) qui à ses débuts développe la jeune invention française, le daguerréotype, premier procédé photographique puis s'oriente en 1898 vers la fabrication de télescopes et jumelles qu'ils vendent à l'US Navy alors à la recherches de pièces spécifiques.
Avec les évolutions du domaine médical et la possibilité de procéder à un examen minutieux de l'intérieur de l'oeil les deux compères se lancent dans le verre optique et deviennent de véritables pionniers dans la lunetterie solaire alors plus que confidentielle.
Progrès et US Air Force, seront les deux facteurs qui feront la réussite de la marque encore en gestation à cette époque :

Son premier modèle Aviator, destiné aux pilotes de l'armée des USA est créé en 1921 et devient une telle coqueluche que quasiment tous les pilotes de la 2ème guerre mondiale les porteront. Ces héros libérateurs contribueront pour une très large part aux succès de Ray Ban.
En 1930, en réponse à la sollicitation du lieutenant John MacCready qui, après sa traversée triomphale en ballon sans escale, s'était plein de maux de têtes causés par à la luminosité en altitude, Bausch & Lomb lance le fameux verre RB3 de couleur verte capable de filtrer les UV et les infrarouges.
Baptisé dans un premier temps Antiglare ("anti-éblouissement"), ce verre est finalement breveté sous le nom de Ray Ban (dérivé de la formule banish rays, qui signifie

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