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  • Publié le : 29 mars 2011
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Préambule………………………………………………………………………………………2
Introduction…………………………………………………………………………………….5
I – Les 2 géants de l’animation : Disney – Pixar……………………………………………6
A/ Présentation des deux entités……………………………………………………….6
1/ Disney……………………………………………………………………………………….6
2/ Pixar………………………………………………………………………………………..13
B/ Le contexte du rachat : Un rapprochement inéluctable……………………………15
1)Années 90………………………………………………………………………………….15
2) 2003 – 2006………………………………………………………………………………..16
C/ Les raisons de l’acquisition………………………………………………………..17
1) Aspect stratégique………………………………………………………………………….17
2) Aspect économique………………………………………………………………………...19
3) Aspect financier……………………………………………………………………………20
II - Le processus du rachat…………………………………………………………………22
A/Le processus d’uneacquisition…………………………………………………….22
B/Le déroulement……………………………………………………………………..23
C/Les modalités………………………………………………………………………25
III - Niveau de performance accru pour une nouvelle entité…………………………. …26
A/Sur le plan managérial……………………………………………………………..26
B/Sur le plan des résultats globaux…………………………………………………...27

Conclusion……………………………………………………………………………………31Bibliographie…………………………………………………………………………………33
Annexes…………………………………………………………………………………..35- 45

Préambule

To find our subject, we shared our centers of interest, for then choosing the cinema world. We sought on Internet, if there had been acquisitions or fusion on this market. We thus found a company like Pixar: giant of cartoon film and Disney: giant of the entertainment. In 2006, the Disney group repurchased the Pixar Company. We did not hesitate to take this subject, becausethe group was agree to deal this buyout which we didn’t know. We wanted to really understand why Disney needed this buyout. We chose this subject by passion, interest, because we did not know that it was now the same group (because the name Pixar always exists).

First of all, Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create anillusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways. The most common method of presenting animation is as a motion picture or video program, although there are other methods.

Between 2000 and 2009, 233 unpublished cartoon movies arrive on the French screens, that is 4,3 % of all themovies in the world on this period. Among these 233 cartoon movies 50 are French movies (21,5 %), 95 American (40,8 %), 40 European (17,2 %) and 48 movies of the other nationalities (20,6 %).In 2008, the offer of new European cartoon films increase and is at one of the highest levels of these ten last years. The market of cartoon film is subjected to a strong constant technical progress. Theleader studios are the one which are equipped quickly with the last technology. Combine technology and creativity is the magic receipt. En
The production of cartoon film is a business which brings lot of money. We observe several buyouts on this sector in order to try to cope with the high competition (buyout of Marvell by Disney, buyout of Paramount by Dreamworks). For 10 years, the cartoon filmshave carried out 11,4% of the cinema tickets.
And this sector have a real success that increase, in 2009, 35 cartoon films are realized in France, which is the highest level of the decade (22 films in 2008). With 28.53 million entries tickets, the cartoon films in 2009 represent 14,1% of the whole entries of the year (9,0% in 2008).

The audience of these films increases by 66.2% in 2009 andreaches the highest level since 2000. The public of cartoon films is made up almost with equal shares children (3-14 years)
and of adults (25-49 years) (more than 33% of the public for each group between 2005 and 2009). In general, each child is accompanied by an adult for a movie and generally by a woman. These last (woman), are more than...
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