Marion Bouchard

Liz Tomacruz

Composition & Rhetoric I

ENG1001

28 March 2011

These last few decades have seen an evolution in the people’s behavior in society. A commonly held belief is that advertisers follow these changes to creates new and effective ads in order to manipulates people and sell them their products. Ads are much more than a simple video or paper to present something. They are attractive, everywhere and take an important place in everyone’s life. Today, people are in contact with ads, on TV, radio, magazine, or in the street. It’s a societal phenomenon and could be dangerous to everyone’s way of life.
The purpose of this study is to demonstrate that advertising is more than just an annoyance; it is a destructive influence in contemporary society.
This said we must take into consideration that this view will not be met with universal approval. Indeed, there will be many who may not find danger in ads. That is why some peoples support ads that have non-lucrative goals. Also not everyone has the same opportunities to be informed about illnesses or divers dangers, so ads could be useful. While this true, a balanced view cannot ignore the fact that ads are normally used to promote products of company in order to sell them. Our case about the destructive influence of ads on society is based on three main arguments. In the following pages, we will first look at the fact that advertising about junk food has became more present which, creates unhealthy eating habits in children that increase the problem of obesity. Secondly we will argue that advertising manipulates the way of life of consumer and makes them disconnected from real life. Finally, we shall examine the reasons for the fact that advertising influence peoples to buy product that they don’t need and indeed make them more materialistic.
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