OWN STORE EXCLUSIVES VM GUIDELINES FW07 BLACK & WHITE WINTER DE LUX

ORIGINALS

OWN STORE EXCLUSIVES VM GUIDELINES FW07
INTRODUCTION
For the first time, there will be an exclusive range for men and women in Fall Winter 2007 that is only available at our adidas Originals stores. The 2 main collections out of that range are: Black & White (in Q3) and Winter de Lux (in Q4). The Black & White collection features stable Originals best-sellers like the 83-C Tracktop from the apparel side and iconic footwear pieces like the adicolor Low´ Rod Laver or Stan Smith as upscale sophisticated black and white executions. This exclusive collection is also supported by an ATL execution: In a sparse, gallery-inspired room, a supermarket environment is created. Three models dressed in black & white shop- but the set - up is also a bit surreal. On an aisle of cans a black & white vintage image appears that attracts one model. The shaddows of the three models look like shiny black fluids. The shopping cart is covered by black paint. The Retail concept transforms this idea to POS. We offer this time a complete package that can be used for in-store or instore areas next to windows. The cans are made of transparent plexi so you can use them to display products or visuals. Two cans can be placed on the table- with black shiny plexi shaped as a jacket and a shoe. This idea assimilates the ATL direction- just surreal.

ORIGINALS

OWN STORE EXCLUSIVES VM GUIDELINES FW07
STANDARDS
Location Due to the exclusivity of both collections, we recommend to merchandise both collections on focal walls / tables. Collection There will be 2 collections for the Own Store Exclusive range: Q3 Launch – Black and White Q4 Launch – Winter De Lux Density Please refer to the following guidelines for maximum capacity: 7 skus x 6 sizes = 42 pieces (1 x XS / 1 x S / 1 x M / 1 x L / 1 x XL / 1 x XXL) 11 skus x 4 sizes = 44 pieces (1 x S / 1 x M /1 x L / 1 x XL) - preferred option Specials Campaign