I. Objectives

Nowadays, in France, the cell phone market is very profitable. Thanks to a lot of advantages, Smartphones become indispensable for their users. Five brands are fighting to be the leader of this market: Apple, HTC, Blackberry, Samsung, and Nokia. But, one product appears as the Smartphone: The Iphone. Even if everybody doesn’t have one, we all know someone who has one. We have all try one, at least once. This product is very successful, particularly with people between 18-25 years old. As a consequence we want to answer two questions:
- Why this product is so successful?
- What are the features which make it better than the others Smartphones?

II. Method
To answer to these two questions we decide to do a “blind test”, but a special kind of blind test: the people interviewed will see the products. Indeed, we can’t do a normal blind test; it would be useless with our products. We chose three Smartphones: the Iphone, the Blackberry and the HTC. They are the most representative Smartphones. With these three Smartphones we have all of the features of typical Smartphones: internet access, touch-sensitive screen, applications, azerty keyboard…

III. Questionnaire
We divided our questionnaire into five parts. The first part is a general one, to present our subject (Smartphones) and know what the particularity of these phones is searched by the interviewed. The second part is about the esthetic: what Smartphone is the most attractive? The third part is to compare the three Smartphones on three features: the weight, the size and the utilization. The fourth part is about money: acquisition price and application. The last one is for the Iphone users only: we want to know more about their choice of buy this Smartphone. We obtain this questionnaire:

IV. Results
In this part, we’ll present the results. We interviewed 24 people, men and woman between 17 and 50 years old.
QUESTION 1:

This pie chart answers to the second part of the question