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EXECUTIVE MARKET SUMMARY
U.S. Ski & Snowboard Industry Retail Audit Topline Report March 2009

© 2009 “This report is the property of SnowSports Industries America, Incorporated(”SIA”), including all copyrights. All rights reserved. Use, reproduction or distribution in whole or in part and by any means, including electronically, without prior written authorization of thecopyright owner is strictly prohibited and is illegal (17 U.S.C. § 501, et seq.). A monetary reward is provided to persons who provide conclusive evidence of illegal photocopying of this publication ortransmission via facsimile. SIA members may use this report for internal business purposes.”

PREPARED FOR:

SnowSports Industries America
PREPARED BY:

SnowSports Industries America | SIA 8377-BGreensboro Drive McLean, VA USA 22102-3529 703.556.9020 703.821.8276 SIAmail@snowsports.org
TRADE SITE CONSUMER SITE

Leisure Trends® Group

snowsports.org

snowlink.com winterfeelsgood.com TABLE OF CONTENTS

EXECUTIVE SUMMARY .....................................................................................................2 SPECIALTYSTORES..........................................................................................................3 INTERNET STORES............................................................................................................6 CHAINSTORES....................................................................................................................8 COMMENTS ANDCONCLUSIONS............................................................................... 10 STATISTICAL SUMMARY................................................................................................ 13 METHODOLOGY AND SAMPLE SIZE.......................................................................... 14

SIA Topline Market Summary

Page 1

August 08 - March 09

EXECUTIVE SUMMARY
The economy’s hammer fell this February and it kept on...
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