Strategic Position And Economic Intelligence

Table of contents
Introduction ................................................................................................... 2 Part 1: External analysis. ................................................................................ 3 I. PESTEL ...................................................................................................... 3
ABCDEFPolitical Environment ................................................................................................ 3 Economical Environment .......................................................................................... 3 Social Environment ................................................................................................... 3 Technological Environment ...................................................................................... 3 Ecological Environment ............................................................................................ 3 Legislative Environment............................................................................................ 4

II. Competitive forces. .................................................................................. 4 III. Market / segment Analysis ....................................................................... 5
ABCABThe Automotive Market Segments ........................................................................... 5 “Vehicle classes” Segmentation ............................................................................... 5 Price criteria Segmentation....................................................................................... 6 Threats ..................................................................................................................... 6 Opportunities ............................................................................................................ 7

IV. Threats and Opportunities