Study case skoda

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  • Publié le : 26 mars 2011
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| |Positive |Negative |
| |Strengths |Weaknesses |
|Internal |Skoda is the fourth brand of VW (good brand image)|Their brand is much weaker than their product (60% to 70% of car buyers|
|factors | |don’t accept their brand[1]) |
| | |( They have got to change their minds and make them reappraise the |
| ||brand. |
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| |Opportunities |Threats |
|External || |
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