Study market
2547 mots
11 pages
A Market studyFirstly, it's important to underline the needed of this step for our project. This Market study will give us a first point of view of the welcoming of this product on the French market: -There is an interest from the customers? -There will be any demands? -How could we sell it? Which price? For the arriving of the new trend, we have on target the youngest people, is easier for the becoming of the product and to accept this new culture for the next generation. A young person is more interest by the fashion, new trend. According to a questionnaire we already created for this market study, we will ask to our potential customers. Belong different city, customer’s category, ages, and feeling about this new trend; we will check if the anticipated market really exists (there is a real necessity?)
The following questionnaire is a Market study presented to the potential customers:
* Questionnaire that you will find in two examples on the last page of this Study, in English and it transcription in French.
After a long walk in many street of different place, we have a lot of results that we can gather together in order to have a first approach of the anticipated market.
Results of the interviews: P/Q | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 1 | F | C | A | C | A | A | A | A | A | A | A | B | A | B | B | A | A | A | 2 | M | A | A | A | A | A | A | A | A | A | A | A | C | B | A | A | B | B | 3 | F | A | B | A | B | A | A | A | A | A | A | B | D | B | B | A | A | B | 4 | M | C | B | B | B | A | A | A | A | A | A | A | B | B | B | A | A | B | 5 | F | C | B | B | B | A | A | A | A | A | A | B | A | B | B | A | A | A | 6 | M | B | B | B | B | A | A | A | A | A | A | A | D | B | B | A | A | A | 7 | F | A | B | A | B | A | A | A | A | A | A | A | D | B | B | A | A | A | 8 | M | A | B | A | B | A | A | A | A | A | A | A | D | B | B | A | A | A | 9 | F | C | B | C | B | A | A |