,X has ordered this report 26 January 2009 for her students as the core component of the course module. This report was to be submitted to her by 13 February 2009.
Table of Contents
I. Stage 1 Introduction p. 5
II. Stage 2 Literature Review p. 6
III. Stage 3 Academic Underpinning p. 7
IV. Stage 4 Contemporary Interpretation p. 8A. Objective 1
B. Objective 2 p. 9
C. Objective 3 p. 10
D. Objective 4 p. 11
V. Stage 5 Test Hypothesis p. 12
VI. Stage 6 Analysis & Presentation of Results p. 16
VII. Stage 7 Conclusion & Recommendations p. 21
VIII. Stage 8 Learning Experience p. 22
IX. Stage 9 Sources p. 23
The taskof this report is to research in-depth the extent sustainable development has reached within the beauty and cosmetics industry. We want to explore what changes, if any; have been made within the sector in the development of more ethical products that do not harm the environment, and if these changes have made an impact on the consumers’ choices or vice versa. We also investigated what motivatesboth the consumer and producer to make “eco-friendly” changes – whether its true compassion for the planet or the potential for greater profit.
To summarize our conclusions, we have found that beauty businesses are making sustainable changes out of profit, but not just profits from the consumer. Producing greener products has yielded more cost-effective results within the production, supply anddistribution departments. As consumers become more conscientious in their choices of cosmetic product, the industry is slowly but surely adapting to the needs of not just the customer but the environment as well.
Most of our recommendations consist of suggestions to governments to establish environmental regulations and incentives such as tax credits to decrease “greenwashing” and furtherencourage more companies to create ecological products.
I. STAGE 1 INTRODUCTION
Purpose of the investigation
Today, it is recognized that sustainable development is a real way of life in order to protect the next generations. From an ecological perspective, sustainable development allow us to save our planet against pollution in order to reduce the rate of pollution.
So, in this case, it isinteresting to investigate how people react to sustainable development and more specifically how they respond to sustainable development in cosmetics.
General research idea
The aim of this case is to :
- Study the international sustainable business development in the cosmetics industry.
- Examine whether cosmetics businesses are moving towards sustainable development just becauseof popular market demand or out of honest concern for the environment.
- Define sustainable development within the context of the cosmetics industry and any differences between ethical versus sustainable development.
The objectives of this case are :
1. An analysis of specific environmental standards that cosmetics industry must follow (ISO) and how cosmetics companies mustcomply with these standards.
2. An investigation into the sustainable changes that have or have not been made in the supply and distribution of cosmetics.
3. A comprehensive review of how the sustainable development of the cosmetics industry affects a business marketing strategy.
4. A case study of the L’Oreal’s sustainable development over the past two decades.
II. STAGE 2 LITERATUREREVIEW
Sustainable development began in 1968 with the creation of the Rome Club where famous politicians of the most influential countries in the world wanted to discuss economic growth. This club published the limits to economic growth in 1972. Some years after that, some measures of sustainable development were taken in the world, and year after year, sustainable development has been a...