Swot 3m

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JANODY Charles
JEAU Sarah
KERN Brian

Master 1 International and Management Pole,
INSEEC Business School, 2010-2011

3M is a diversifiedinternational company which encompasses a large number of brands such as Scotch ®, Post-it ®, etc.. For a century, 3M creates, discovers, manufactures, markets solutions that facilitate and improve the livesof hundreds of millions of people.In over 65 countries, the company's employees serve their customers and use their expertise, technologies and forces to prevail in major markets from 3M.Strengths | Weaknesses |
* Highly diversified business * Corporate culture * Great capacity for innovation and development * Good Financial * High profile | * Litigation * Continualreinvestment * Pension obligations * Strategy of Management |
Opportunities | Threats |
* Sector innovation in high growth * Patent can benefit from rent-seeking * Continued globalexpansion | * Recent corporate restructuring and redundancy * Fluctuating exchange rates * Rising commodity and energy prices |

Firstly, 3M Company is a diversified technology companywhich operates in electronics and telecommunications, industrial and transportation, healthcare, consumer and office, display and graphics, safety, security and protection services and othermarkets. Indeed, the company is very versatile on the market, which can be an advantage.

Then, the aim of the company 3M is to facilitate and improve the lives of everyone around the world. The businessculture is turned to innovation management: the company differentiates itself through innovation. Indeed, 3M Company promotes the management of the project. There are no constraints of objectives:all ideas are exploited. In addition, the launch of a large number of projects is permitted. This innovation is the main strength of the 3M Company.

Finally, the company 3M has a good financial...
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