SWOT of Tesco: A SWOT analysis of Tesco shows the strengths, weakness, opportunities and threats facing a company.
This page provides a discussion of some of the strengths, weaknesses, opportunities and threats facing Tesco. Use it as a basis for conducting your own SWOT analysis of Tesco.
SWOT analysis of Tesco - Threats
Possible threats to Tesco include fluctuations in the stock market and tax increases. Most companies worry about taxes, and have an objective of decreasing the tax burden. But probably the biggest threat is innovation by other supermarkets, including Asda, Sainsbury, Morrison, and Waitrose. Any SWOT analysis of Tesco must focus on these threats.
SWOT analysis of Tesco - Opportunities
The main new opportunities for Tesco, as for all companies, is in the online arena, and a SWOT analysis of Tesco must focus on this arena. Tesco has already had many online successes, having turned the Amazon threat into an opportunity by selling books at lower prices. Tesco biggest problem in pursuing possible opportunities is deciding exactly which ones to pursue. A nice position to be in!
SWOT analysis of Tesco - Weaknesses
Your SWOT analysis of Tesco is bound to reveal several weaknesses. One example, of many, is the amount of fossil fuel used in its transport network. With increasing oil prices, Tesco needs to keep a close eye on transport costs. Another weakness comes from Tesco's dependence on the UK grocery market. Hence, it is increasing its foreign outlets and selling other goods.
SWOT analysis of Tesco - Strengths
Tesco's strengths in grocery retail allow it to compete easily with companies like Sainsbury, ASDA, and Marks & Spencer. This has led to its brand name and financial power becoming strengths in themselves. This has led to many more stores being built at home and abroad, leading to geographical strength. The introduction of Tesco Express and Tesco metro show led to a strength in