Romain Després

2775625

Years 2009 / 2010

SWOT

Framework

Professional Certificate in International Business Management

Personal & Professional Development - Justin Keogan

CONTENTS

I : CONTENTS 3

II : INTRODUCTION 4

III : DESCRIPTION OF SWOT 5

A : General 5 B : Working 6 1 : Selection of the working group 6 2 : Explain the method 6 3 : Information research 7 4 : Selection of key elements and construction of the matrix 7 5 : Strategy development 8 6 : Other tools 9 C : Analyse writers 10

IV : EXAMPLE OF SWOT 11

V : CRITICAL ANALYSIS 13

VI : CONCLUSION 16

VII : BIBLIOGRAPHY 17

INTRODUCTION

Develop product, complete a project, solve a problem... Organizations have often actions like these to achieve. The question then arises: How to carry out its actions?
In any case, the first step is to set goals and describe the limits of the action (What do we want to have? What is the deadline?, what is the budget? ...) Then, we must establish a strategic plan to achieve its objectives. How? In many organisations, a study of the environment can define the strategic lines of the project. Why? Today, organisations are increasingly complex (economic, human, political, competitive, consumption ...). Thus, it is essential for an organisation to understand the world in which it develops and it is even more the case when the organization decides to conduct a project. It is then very important to make a good analysis to be sure to have the good guidelines for the project.
There is a tool to achieve this environmental study: SWOT analysis.

In this study, we will analyze this tool by asking several questions:

What is SWOT?

What are the targets of SWOT?

How do we use SWOT?

SWOT; is it a good tool to define guidelines?

To answer questions of there, we begin by this study describe the generality of SWOT then we will see the several steps to conduct a SWOT analysis and how