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I’ll get straight to the point, dear friend. Time is of the essence, and this is one of the most important tenets of this manuscript. If you’re looking for a guide on how to write a basic sales copy, then this eBook isn’t for you. There are many crash courses on the matter, and it’d serve you best to check them outbefore continuing to the next pages. If you’re looking for a guide on how to format your sales copy, then this eBook isn’t for you either. This eBook will assume that you know the fundamentals of copywriting and web design. What we will be discussing requires knowledge of the basics. If you’re looking for a guide on how to drive traffic to your website, then this is the wrong eBook for you as well.Generating traffic is a basic marketing skill that you should know. This eBook will teach you advanced techniques on how to convert that traffic into paying customers. Needless to say, if you’re into PPC programs or other online business models that aren’t related to selling or pre-selling goods or services, then this eBook isn’t for you either. This eBook is designed for online businessmen who areinto direct selling, affiliate marketing, JV partnerships, email marketing, and the like. In the pages to come, we will be discussing involvement techniques.
What Are Involvement Techniques?
You have read many sales pages in your life, either sales copies sent to you through mail or sales copies that greeted you as you loaded up a page on the Internet. Some of these sales pages were souneventful that you quickly left them as soon as you started reading them. Some of these sales pages managed to catch your attention… but faltered to maintain it. After the first few sentences, you’ve had enough and you went to other websites instead. Some of these sales pages almost, almost, ALMOST got you to buy. Sadly, they lost you somewhere… either because they didn’t tell you what to do (nocall to action) or they didn’t give you enough incentive to act immediately. But there were a few of these sales pages that were so powerful, so effective, so moving, that they managed to hold on to you from beginning to end, and when their offers were revealed, you were left with no choice but to say “YES!” These are the sales pages that made you buy whatever they were selling without hesitation...
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