Journal of Sport Management. 1995.9. 153-172 © 1995 Human KineticsPublishers. Inc.

The Effects of Team Loyalty and Selected Stadium Factorson Spectator Attendance
Kirk L. Wakefield and Hugh J. Sloan Universityof Mississippi
Having loyal fans and a winning team generally resultsin higher attendance at games. However, university and professional teamadministrators are beginning to recognize the importance of marketingthe stadium experience as more than just the game. Drawing from datacollected from spectators at five Southeastern Conference football.stadiums, the effects of team loyalty, .stadium parking, stadium cleanliness,perceived crowding, food service, and fan behavior control on spectators' [à continuer]

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