Thierry mugler

Disponible uniquement sur Etudier
  • Pages : 4 (879 mots )
  • Téléchargement(s) : 0
  • Publié le : 11 décembre 2010
Lire le document complet
Aperçu du document
I/ LA MARQUE TM
1/ qui est Thierry Mugler ?
2/ la marque aujourd’hui
3/ les principaux parfums
II/ WOMANITY, D’ABORD UN CONCEPT LANCE EN MARS 2010
1/ le concept : le lien invisible entre lesfemmes
2/ La cible
III/ WOMANITY : LE PARFUM
1/ le concept ? environnement !
2/ la cible ?
LA COMM WOMANITY
TV, MAGAZINES féminins (elle, marie claire, cosmolitan, BE) AFFICHAGE, internet + socialnetworks (fb, twitter)
1/ Septembre : TV AD + campagne d’affichage
2/ Octobre : Campagne d’affichage à paris
3/ Nov. Déc. : BE WOMANITY TOUR, expliquer le concept et l’impact de la comm
IV/ PourNoël :
1/ TM lance les sacs pour les parfums womanity
2/ L’ours magicien pour les hopitaux

Tournée be womanity :http://www.thierrymugler.com/fr/fr/#/5-news/897-tournee_be_womanity/898-tournee_be_womanity
Womanity
By introducing the Womanity concept, Thierry Mugler wished to join today’s lifestyle trends of networking, diversity and cultural blending of women, as well as the energy and thecreative force that they carry within them.
“the most important is what women learn from each other. That’s the Womanity connection. It’s the transmission, the complicity, the secret involvement ”.The concept of Womanity is intended to evolve and become enriched by ideas and future launches, initiated by the brand and by the creativity of internet users via their contributions on womanity.comand on the womanity Facebook page. For the first instalment of Womanity, Thierry Mugler chose to express his exceptional creativity in one of his confirmed aeras of expertise, namely fragrances. Afaceted fragrance whose sides reflect the countless faces of womanhood. The incorporation, for the first time ever, of sweet and salty notes in the composition of a fragrance.
First, sweet brightness.Sensuous and dazzling top notes. A fruity-juicy and delicately milky fig note. Comforting. Then the salty insolence of the caviar note – subtle, troubling, almost animal. With punch and appeal....
tracking img