Figure 1-3 Thorntons’ manufacturing value chain (mainly for core products) in 2003
|Firm Infrastructure: general management (becoming a public company); planning (e.g. the 3-phase turnaround plan); corporate vision and culture; quality management; investments | | |
|(tripling the level of potential output); brand and reputation; | | |
|Human resource management: temporary staff; tighter performance management; recruitment; training; team work; | | |
|Technology development: new product development (e.g. EDEN range); packaging design; IT systems (e.g. ‘Project H2O’) | | |
|Procurement: use of quality ingredients; outsourcing basic liquid chocolate and packaging materials；procurement process | | |
|Inbound logistics |Manu|Outb|
|♦ receiving basic liquid chocolate |fact|ound|
|♦ receiving ingredients |urin|logi|
|♦ receiving packing materials |g |stic|
|