Tourism + social media

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  • Publié le : 27 juillet 2010
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The tourism system

The demand :
Qualitative aspects :
• Motivations
o Business : MICE : Meetings, Incentives, conference, events & exhibitions
• Composition : Leisure orbusiness
o Free independent travelers
o Group inclusive Traveler
o Visiting friends and relatives
• Typologies :
o Psycocentrics : Familiar, traditional, tourpackages
o Allocentrics : Exotic, Discovery, independant
• Life Styles
Quantitative aspects :
• How many ?
• When ?
• How often ?
• How and where to ?
ChoiceFactors :
• Income
• Age
• Stage of life
• Distance to the destination
• Occupation and Education
• Experience

The Supply :
Components
• Attraction
o Naturalenvironment
o Man made not for tourist purpose (church),
o Man made for tourist purpose (theme parks)
o Culture, customs
o Special events
• Facilities :Accomodation, restaurants
• Transport
• Infrastructure
• Hospitality
Supply as a product :
• Intangible
• Perishable
• Production =consumption
• Producers andconsumers are part of the product (incorporation)
• Not standardized
• Customers don’t buy it but use it temporarily
• =Experience
Quality:
• Deliver what you promise
• Objective,subjective, value based
• = Expectations
Intermediaries
• Stimulators: NTOs, RTOs, LTOs
• Producers:
o Generating country: Wholesalers or tour operators
o Receivingcountry: DMCompanies/DMO
• Distributors: travel agencies (offline/online)
• Facilitators: Touring clubs, banks, local population

Dynamics:
• All players have to add value
Trends:• Re-intermediation: from offline to online agents
• Globalization
• Integration
• Increased scale of operations
Tourists flows:
• Seasonality
• Intensity
•...
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