Trade marketing

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Strategic In-Store, Trade Marketing S and Category Development

Best practice strategies for success at point of sale, strengthened brand awareness and heightened competitive advantage
Two-day conference and workshop: 26 - 28 October 2005 Rydges Jamison, Sydney

This practical event will provide answers and enable you to: Establish performance metrics forpromotions Successfully manage POS accounts Understand buyer needs Develop and sustain supplier relationships Become the category leader in your market

Learn from our panel of experts:

Magazine Partners:

Supported By:

Coca-Cola Amatil Vodafone Ansell POPAI Lion Nathan Australia The Wrigley Company MAANZ Johnson & Johnson Pacific Virgin Mobile Unilever Australasia Fonterra

Post-conference workshop: 28 October 2005 c The power of a big idea: leveraging communication across consumers, customers and the company Facilitated by Adam Ferrier, Managing Partner, Naked Communications

Book before 23 September 2005 to receive your 10% early bird discount

Strategic In-Store, Trade Marketing S
Best practice strategies for success at point of sale,strengthened brand
Two-day conference and workshop: 26 - 28 October 2005 Rydges Jamison, Sydney

You know that the key to your success lies in your ability to develop, plan, implement, and measure in-store brand presence and marketing promotions. However, Ark Group’s research would indicate that many organisations are currently struggling to address these issues. Effectively managing andmeasuring the impact of your trade marketing promotions and success at point-of-sale (POS) will enable you to increase market share and longevity above and beyond that of your competitors and their promotions.

Directly correlating to this is the commonplace communication breakdown between sales and marketing, the lack of motivation for category growth, the drive for discounting, and the difficulty ofmeasuring the effectiveness of strategies at POS. The benefits of getting it right are tenfold. Your organisation will not only be able to execute better category and supply chain management but you will also improve internal collaboration and communication, enhance competitive capability, strengthen brand awareness and, of course, increase sales! The importance of market segmentation and the roleit plays in activity allocation Danny Athans, National Market Activation Manager - Brands, Lion Nathan Australia

DAY ONE - Wednesday, 26 October 2005
9.00 Registration and refreshments

9.30 Chairperson’s opening remarks Michael Farley, Director, POPAI Australia & NZ, and Member, POPAI 2.30 BEST PRACTICE INTERACTIVE SESSION Digital Research Committee This dedicated networking session willbe designed to promote discussion amongst attendees in order that they can share best Successful campaign deployment practice strategies informally with the group and ascertain learnings from others. This session is the perfect opportunity for delegates to 9.45 Realising and consolidating a divergent skills base during a glean ideas and innovation and share ‘dos’ and ‘don’ts’ with others period ofchange from a varied industry background. The main group will be broken Understanding and clarifying business drivers during a period into smaller discussion groups. Day ones discussion groups will of change focus upon these specific areas: Re-asserting the clarity of your customer and consumer focus Building and sustaining relationships with merchandisers and Melding divergent levels ofexperience and resourcing suppliers effectively Creating campaigns that meet both customer and consumer Analysing the effect of consolidation at task level requirements Mike Rudman, Best Practice Director, Fonterra Brands, Fonterra Managing accounts and promotions effectively despite trade restrictions s 10.30 Understanding your buyer needs for increased in-store influence and effectiveness These smaller...
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