Introduction: Viagra has helped men with erectile dysfunctions have proper erections for more than ten years. It has made couples have happier sexual relations. Usually when a man has problems having erections, it is because of age or medical problems, he will then use the very well known drug, Viagra. Viagra is prescribed by doctors, to treat erectile dysfunction. The topic of the following text is the evolution of marketing for Viagra.

Brief history of the product: Sildenafil was discovered in 1996, by a group of pharmaceutical chemists working at Pfizer's Sandwich, Kent, research facility in England. It was initially studied for use in hypertension and angina pectoris (heart disease). The main objective was to find a way to counter these problems, but with many tests, the chemists found out that it increased blood pressure in some part of the human body like the penis. They then decided to continue with this discovery and perfect their methods so they could put this product on the market (1998 in the United-States), mainly the older people with erectile dysfunctions. Now Pfizer INC. is the leader of this section of products (medicinal drugs) and is now worth over 48,371 billion of dollars.

Past marketing versus modern marketing: Advertisement, like human generations, changes throughout the years. They change in many aspects but are mainly focused on the image projected to the public. Not only the image changes. The idea or message transmitted to the clients through their advertisement campaigns can also drastically change.

In the case of Viagra, the short period of the creation of this product restrains the numerous major changes to just a few.

Old one

Type: Musical and informative advertisement

Description: A group of friends are playing music in a bar. They sing and have fun till the narrator comes in and informs the clients about the product they are trying to sell.

Lyrics: They are addressed to women but more precisely the ones in a