Based in France
Europe's leading retail footwear group
Present in Spain, Switzerland, Poland, Hungary, and the Czech Republic.
22, 000 employees4,500 outlets
2010 they had a turnover of more than 3 billion €.
Examples of brands:
* La Halle!
* Naf Naf
* San Marina
Started out as a shoe manufacturer, founded in 1896 by Albert Lévy as Manufacture Nancienne de Chaussures, based in the Alsaceregion town of Nancy. Specialized in producing quality, low-priced footwear. The franchise system helped them expand and open several stores different names in a single location inorder to capture a wider variety of consumers from big cities and small towns.
Today, Vivarte has 4 major categories of business :
Discount shoe stores ,
Discountclothing stores, located in out-of-town shopping centers,
Downtown shoe stores ,
Downtown clothing stores.
For which shoe sales account for 49% of the company'srevenues; clothing sales generate 44% of sales, while France remains the company's primary market representing 93% of the group's sales; of these, more than 70 percent are generatedthrough out-of-town locations. In addition, in 2008 they set up their first online sales site and now accounts for 5% of the total sales.
Moreover, in contrast to their beginnings,Vivarte now contracts out nearly all of its shoe manufacturing needs, but the company still maintains a single production facility, in its historic home of Nancy.
Furthermore, onFebruary 20, 2004 the group
sold 54 % of its company to Financière 2 PAI, a company owned by funds investment managed by PAI partners, and of all its founders one remained with 14% . [à continuer]
Citer cette dissertation
(2011, 03). Vivarte group. Etudier.com. Récupérée 03, 2011, à partir de http://www.etudier.com/dissertations/Vivarte-Group/202625.html
"Vivarte group" Etudier.com. 03 2011. 2011. 03 2011 <http://www.etudier.com/dissertations/Vivarte-Group/202625.html>.
- MLA 7
"Vivarte group." Etudier.com. Etudier.com, 03 2011. Web. 03 2011. <http://www.etudier.com/dissertations/Vivarte-Group/202625.html>.
"Vivarte group." Etudier.com. 03, 2011. Accédée 03, 2011. http://www.etudier.com/dissertations/Vivarte-Group/202625.html.