Vw concurrence

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Volkswagen Brand in China
Weiming Soh
Executive Vice President of Volkswagen Group China Sales and Marketing
Page 1

Volkswagen Brand China Investor Conference 2010 in Beijing

Sales Performance and Outlook Marketing Campaigns and New Model Launch Network Strategy Training Strategy and Customer Satisfaction Programs BlueMotionTechnologies and Think Blue Campaign

Page 2

China hasbeen the key region for the Volkswagen Brand worldwide for decades
Regional distribution of deliveries to customers by brand Toyota
5% 28% 17% 1% 23% 12% 2% 26% 14% 34% 5% 9% 0% 26% 9% 1% 16%

CY2009 US China Germany Japan Rest of Europe

Ford
33%

Honda
33% 16%

Source: Volkswagen Group; Global Insight Page 3

Now, China is the largest market for the Volkswagen Brand worldwidePassenger Car Market Worldwide Jan -March, 2010 Volkswagen Brand Worldwide Jan -March, 2010

China 19%
4% Brazil 2% Russia 4% India

China 33%
13% Brazil 1% Russia 0.2% India Mature markets 53%

Mature markets 71%

Source: Volkswagen Group; based on deliveries to customers Page 4

2009 was a year of “Records” for the Volkswagen Brand and 2010 is aiming for a new height
Deliveries tocustomers
‘000 Units

≥ Market Growth

1,118 844

781 629 511

2005

2006

2007

2008

2009

2010

Remark: Sales forecast is based on PO target (10 million total market forecast)

Page 5

In Q1 2010, Volkswagen Brand also secured its leading market share position on the Chinese Mainland
Market Share by Brand % (Jan-Mar 2010)
Ranking Brand Volkswagen YTD MS % Jan-Mar 10 13.7%6.0% 6.0% 5.8% 5.7% 5.1% 4.7% 4.5% 3.4% 2.9% 42.2% 1.9% 1.6% YTD MS % 2009 13.2% 7.7% 6.7% 6.4% 5.1% 3.9% 6.8% 5.3% 4.6% 2.7% 37.5% 1.9% 1.4%

Volkswagen
Others Toyota

1
2 3 4 5 6 7 8 9 10

Toyota Honda Nissan BYD Chevrolet Hyundai Buick Chery Suzuki Others Audi Skoda

Honda

Nissan Suzuki Chery Buick Hyundai Chevrolet BYD

Source: Volkswagen Group China; excl. LCVs

Page 6 The latest new models have dramatically improved the image of the Volkswagen Brand in the past few years
Sales of Shanghai Volkswagen
+Touran +Lavida +New + Tiguan Passat LY

Sales of FAW-Volkswagen
+ Sagitar +New Bora +Golf A6 + Magotan +CC

55%

60% 72% 80%

56%

60%

67%

72%

Santana

Jetta

2007

2008

2009

2010

2007

2008
Old models

2009
New models2010

Remarks: Average share of old models of SVW and FAW-VW is 24% in Y2010 Source: Volkswagen Group China Page 7

SVW delivered 568,071 Volkswagen Brand cars in 2009, up 29%
Sales
2009
2009

No. 1 sales in China 2009 Passat Lingyu sales volume > 100,000 units Polo sales volume > 100,000 units Utilization of TSI+DSG and EA 888 engine technology Tiguan LWB launch

Lavida

Santana/Passat Vista

Polo

Touran

Source: Volkswagen Group China Page 8

2010

FAW-VW delivered 527,670 Volkswagen Brand cars in 2009, up 35%
Sales
2009
2009

Magotan sales volume > 70,000 units Sagitar sales volume > 100,000 units Golf A6 successfully launched, 60% of which are TSI+DSG models Launch of Golf GTI and CC Volume breakthrough on Magotan 1.4 TSI+DSG

Jetta

New BoraSagitar Magotan Golf A6

Source: Volkswagen Group China Page 9

2010

Volkswagen Import Company (VICo) in China is young, but has great potential
Business Startup 2004 2005 Infrastructure Setup
Network, Training, Process, etc.

Accelerate Growth
Individual, Motorsports, Bluemotion

Volkswagen Worldwide Target

2006

2007

2008

2009

2010

2011

2012
Target
Phaeton No. 120,162
Touareg No. 1

11,108 645 Sales volume as today’s: 2,026 5,015 7,850
New Beetle No. 2

India

Ukraine

Hungary

Czech

Poland

Japan

Austria

Russia

Scirocco

No. 2

Source: Volkswagen Group China Page 10

Volkswagen Import China (VICo) has achieved a remarkable growth among the key competitors
+224%
+159%
17,998

Total Import Market +145% +193%...
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