Wine export in russia

2560 mots 11 pages
Project of export of our vintage wines with the Russian import Company VINICOM

[pic]

SUMMARY

1) WINE IN FRANCE AND IN BURGUNDY

2) OUR "DOMAINE"

3) OUR CHOICE FOR EXPORT

4) VINICOM COMPANY

5) REQUIRED DOCUMENTS

6) TRANSPORT : RISKS RELATED TO RUSSIA

7) CONCLUSION

WINE IN FRANCE AND IN BURGUNDY

Wine in France is considered as a cultural and gastronomic product that is also a symbol of France all over the world.
Historically wine know-how was developped in France and Burgundy is one of the best French Wine regions.
France is the biggest wine producer in the world in 2009 (45.7 million hectolitres).
Burgundy produces 84 different appellations on a surface of 29,500 hectares.
It is composed of three main areas : la Côte de Beaune, around the city of Beaune, la Côte de Nuits, around Nuits Saint Georges, and la Côte Chalonnaise around Châlon sur Saône.
Burgundy wines are famous for their finesse and the spirit of terroir : the basis of terroir is above all the sub-soil and the soil from which the wine draws its nutrients, and which create a secret alchemy of colours, aromas and flavours.
2 main cépages : Chardonnay and Pinot Noir.

OUR "DOMAINE"

Situated in Vougeot, Burgundy, Le Domaine has a 3 million euros turnover in trade and in production.

Our vineyard : 20 hectares of vineyards in the heart of the most beautiful appellations.

10 appellations among which 3 Premier Cru and 2 Grand Cru.

OUR CHOICE FOR EXPORT 1/4

The French market is in stagnation and offers very few new opportunities. Le Domaine wanted to develop on new markets and we decided to take advantage of our human resources. Our team is muticultural : French, Tunisian, Algerian, Polish and Russian.
We chose Russia to export our wines because this country is a big emerging market with lots of opportunities.
In many countries in the world, the French wines are experiencing some difficulties and we can see some reduction of its sales in comparison with

en relation

  • Le champagne face a la mondialisation
    2223 mots | 9 pages
  • Presentation région bts hr
    451 mots | 2 pages
  • Exposé sur le champagne
    2483 mots | 10 pages
  • champagne ardennes
    443 mots | 2 pages
  • Veuve Clicquot Le mix marketing
    624 mots | 3 pages
  • Abcdaire recherche vin
    566 mots | 3 pages
  • Champagne Ardennes
    1674 mots | 7 pages
  • champagne ardenne
    539 mots | 3 pages
  • Approfondissement Les différents types de vin blanc
    250 mots | 1 page
  • Champagne
    4125 mots | 17 pages
  • etude de marché vins aux usa
    4270 mots | 18 pages
  • Vin en Russie
    712 mots | 3 pages
  • Chiffres commerce internat vin
    1126 mots | 5 pages
  • Champagne
    485 mots | 2 pages
  • Champagne
    743 mots | 3 pages