Summary
This report was requested by Miss Marla Addison, the leader of the Business and Professional English’s module. It was requested on Friday, 12th November. The investigation was done by Anthony Harrang.
It is set out to analyse the supplier New Zealand beverage manufacturer. Charlie’s strategy to enter the Asian’s beverage market. It uses SWOT analysis approach to analyse the company’s strengths, weaknesses, opportunities, and threats. The report has identified a general marketing entry strategy which will help the company developing new market effectively. It includes the introduction of Charlie’s company in brief, a few information about the Asian market, the SWOT analysis and the suggested marketing entry strategy.

Contents Page
Section.............................................................................Page Number
1. Introduction............................................................................1
2. Strategic analysis section.......................................................1
3. SWOT analysis.......................................................................2
4. Solutions and recommendations............................................4
5. Conclusion..............................................................................5
6. Bibliography...........................................................................6 1. Introduction
Charlie’s trading company is a premium beverage supplier who was created in 1999 by Stefan Lepionka, Marc Ellis and Simon Neal. This brand began its history in New Zealand where it became a well-know brand and floated on the New Zealand Stock Exchange in July 2005.
The company wishes to establish on the market of another country to develop its activity. The most accessible market for a New Zealand company is obviously Australia. In the first place because both countries are close geographically and use a similar style of life and consumption. But also because the Australian climate